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Here in the Philippines, the Korean wave continues to reign supreme. There’s no denying it: K-fever wins more and more Pinoy hearts every day, even in the middle of the pandemic. From K-pop and K-dramas to K-beauty and K-food, there’s definitely much to love about Korean culture, and we appreciate all of it!

Inspired by this K-love, SM Supermalls, in partnership with Smart Communications and Viu, is bringing the motherland closer to fans with this year’s all-out  Head to participating SM mall from July 1 to 18 for a unique K-experience, which includes being transported to the the streets of shopping mecca Myeong-dong at the K-Day Bazaar where you can shop, eat, and ogle oppas to your heart’s content—all in one place!

That’s just the beginning. Check out this list for a quick round-up of the things we love about this k-razy fun event, and make sure to bookmark this page for easy reference when you visit.

K-Fest attractions below are available at SM Megamall. Offers and booths vary per SM Supermall.



1. New “Dynamite” merch available at the BTS pop-up store

PH ARMYs who’ve booked their slots for the BTS Pop-Up: Map of the Soul store can look forward to the drop of new merch featuring BTS’s “Dynamite” this July. You can also check out other cool fandom buys, like varsity-style tees and sweaters based on past music, as well as rows of mini figures, stationery, and posters dedicated to BTS’s animated character versions, TinyTAN. When you’re done shopping, you can use the rest of your time slot to pose at designated photo walls like a hip “DISCO” sign setup from BTS’s “Dynamite” music video. 

The BTS pop-up store is located at the 3rd Level of SM Megamall's Mega Fashion Hall.


2. 50% off on selected BT21 Line Friends merch

If you love all things cute, check out the PLAY Line Friends pop-up store at the K-Day Bazaar for BT21 items and Brown & Friends merch. The store has everything from ballpens and keychains to bags and collectible stuffed toys. You can grab selected items at big discounts, like BT21 luggage covers and large (70CM) Chicken Sally Cuddle Dolls at 50% off!  

Available only at SM Megamall.



3. Huge savings on cult K-beauty faves

K-beauty enthusiasts, don’t miss out on the chance to snag your fave makeup and skincare products for less at the K-Day Bazaar! Shop brands from the SM Store, Watsons, and more, plus don’t miss these superb deals: 15% off Banila Co’s Clean It Zero Cleansing Balm, 50% off Laneige’s Water Bank Moisture Cream, 20% off Innisfree’s Jeju Volcanic Pore Clay Mask, and 25% off A’pieu’s Madecassoside line. Other participating brands include Nature Republic, Leaders, Esfolio, and Face Republic. All brands have amazing promos and discounts in store, so make sure to drop by each stall.


4. Cool freebies when you meet minimum spend

Take home extra goodies when you shop, shop, shop! Buy anything at the Innisfree booth and get two pieces of Brightening Pore Serum (5ml) for free. At the Leaders booth, you can stock up on their bestselling masks (check out their “Buy 1, Take 1” deal for Primer Masks) or get a free Sun Buddy Essential Kit with shampoo, body wash, foam cleanser, and soothing gel when you spend P299. And for a minimum spend of P2,495 at Banila Co, you’re entitled to a free Skin Care Nourishing Kit containing the Clean It Zero Cleansing Balm Nourishing, VV Vitalizing Essence, and Miss Flower and Mr. Honey Cream.


5. New beauty products available

When you’re done browsing through Innisfree’s offers—among them are “Buy 1, Get 1” deals for their fragrant hand creams and their famous No-Sebum Mineral Powder products, and discounts going as high as 40% for their Soybean Energy and Derma Formula lines—check out their latest skincare releases. Worth checking out: the  Volcanic Calming Pore Clay Mask Special Set and their Green Tea Seed line, which includes a Green Tea Seed Serum Special Set.



6. Authentic KBBQ staples and grocery finds

Love Korean grocery goodies? Get a refill of your fave K-noodles, condiments, and drinks from the SM Market booth. When you get hungry from all the shopping, you can easily make a beeline to the food stalls at the K-Day Bazaar. Head to Mr. Kimbob for japchae and odeng, then stop by Gochu-Run Korean Grill for ready-to-eat spam and beef bulgogi kimbap. You can even take home authentic kimchi, ssamjjang sauce, and soy garlic sauce from Gochu-Run for your next KBBQ feast. If you’d rather have unli samgyeopsal on-site (we know we do!), just head to Gochu-Run’s resto at the Eatogether Food Hall, 2/L SM Megamall Mega A. (You can check out more KBBQ places here!) Cap off your meal with milk tea from Gong Cha, where you can chill out with Lee Seung Gi’s adorable standee while you wait.


7. Waffle date coffee house experience

A visit to Korea won’t be complete without coffee and dessert from one of their trendy coffee houses. If you need a dose of caffeine to keep you energized, drop by Zoo Coffee for an iced americano or caffe latte. You can also have a date with an oppa at the K-Day Bazaar dining lounge, care of cute K-drama actor pillows from Viu. For a sweet fix (for you or your special someone), we recommend Zoo Coffee’s delicious Berry Berry Waffle!



8. Selfies with your fave oppas

Here’s your chance to re-enact famous K-drama scenes and take selfies with your fave K-actors because you’re in for a lot of star sightings—in standee form, that is. Plus, get the chance to win SM gift certificates by simply scanning the QR code on any standee to join the SM x Viu Photo Spot contest. Here’s a list of actors you can pose with: Hyun Bin and Son Ye Jin (Crash Landing on You), Park Seo Joon (What’s Wrong with Secretary Kim?), Cha Eun Woo (True Beauty), Lee Do Hyun (18 Again), Gong Yoo (Goblin), and Park Bo Gum (Love in the Moonlight).


9. BTS music videos playing all day, every day

Get inspired and pose with the life-sized standees of BTS at the Smart pop-up store, or watch BTS MVs play on the large screen as you take a breather. If you load your Smart sim on-site and register to Giga promos, you can get BTS x Smart merch, including a tote bag you can use for your K-Day shopping haul. There are tees and caps available, too!   

Available only at SM Megamall.


10. Interactive K-pop challenges

Got K-pop dance moves? Take a video of yourself dancing with a K-star standee at the SM K-Day Bazaar and upload the video on Tiktok to join the K-Dance Challenge for a chance to win P1,000 worth of SM gift certificates.  If noraebang a.k.a. Korean-style karaoke is more your style, you can also sing and dance your heart out to your fave K-pop songs while you bowl with your friends at the SM Bowling Center for  Follow the malls’ Facebook pages for more details.

It’s going to be a fun-filled July at SM Supermalls! Don’t miss this chance to indulge the K-fan within and enjoy everything Korean without having to book a flight to South Korea. What are you waiting for? Grab your chingu and visit SM Supermalls today.

For more information on SM K-Day activities, visit the official Facebook and Instagram accounts of SM malls near you.