It’s true: Your favorite licensed products from South Korea have finally arrived in Manila! The PLAY LINE FRIENDS Pop-Up Store just opened in SM Megamall and there’s ~so much to do and lots to see.~ Check out this virtual tour to *hype* you up:
First things first, what is PLAY LINE FRIENDS?
PLAY LINE FRIENDS is the second retail brand of LINE FRIENDS (a.k.a the cute characters from the LINE messaging app that were originally created as stickers. Basically they’re big emojis!). It’s merch heaven for Hallyu fans especially those who are into K-pop. For its SM Megamall outlet, PLAY LINE FRIENDS puts the spotlight on NewJeans merch—a collab that will take you to the sk-y-y-y-y-y!
Photos from SM Megamall
What can you expect at the PLAY LINE FRIENDS Pop-Up Store in SM Megamall?
Definitely a lot of adorable stuff guaranteed to catch your *attention*! You can find a wide range of NewJeans merchandise here: From the ones inspired by their second mini album “Get Up” to the Powerpuff-themed items and their newest character “bunini,” which is a wordplay from the fourth-gen K-pop girl group’s bunny symbol + LINE FRIENDS’ licensed product “minini.” This merch line includes t-shirts, baseball caps, bead straps, mouse pads, photo card holders, iPhone cases, plushies, and more. Soooo cute!
Photos from SM Megamall
Other merch collabs that you should add to your cart: BT21 characters (created by BTS) that will ~melt your heart into two~ and TRUZ characters (created by TREASURE) that you ~just can’t get enough~ of! You also can’t skip on the LINE FRIENDS merch that you can use for your everyday routine. Pocket combs and mirrors, notepads, coin purses, tumblers, and mugs? We’re sold!
There are various photo zones at the PLAY LINE FRIENDS Pop-Up Store, too. No need to be super shy—go and take lots of pictures with your friends!
Photos from SM Megamall
Where’s the location of PLAY LINE FRIENDS Pop-Up Store in SM Megamall and when is it open?
It’s on the 5th floor of Mega Fashion Hall in SM Megamall. You can visit the PLAY LINE FRIENDS Pop-Up Store daily from 10 AM to 10 PM and it will run from September 23 to December 23, 2023 only so hurry up, don’t be lazy! ;)
Photos from SM Megamall
Follow SM Supermalls on Facebook, TikTok, X, and Instagram for updates on the upcoming merch (there are more in store for you!).
