SM Supermalls brought home two remarkable achievements at the prestigious 2024 Asia Pacific Tambuli Awards held on June 4 at the Grand Hyatt Manila.

SM Supermalls’ groundbreaking Rainwater Project by SM Cares earned a Bronze Award in the Care for the Environment category. This remarkable feat furthers the organization's innovative efforts in water conservation and environmental stewardship by collecting and turning rainwater into potable water that is safe for drinking. This is especially beneficial to the residents of Baguio City, where water shortages are prevalent.

Tambuli_AwardsSM Supermalls, through SM Cares, received a Bronze Award for its innovative Rainwater Project under the Care for the Environment category

SM_City_Baguios_Rainwater_Treatment_Facility_which_processes_rainwater_into_potable_water_safe_for_drinking_BaguioSM City Baguio’s Rainwater Treatment Facility, which processes rainwater into potable water safe for drinking

In a momentous highlight of the evening, Mr. Hans T. Sy, Chairman of the Executive Committee of SM Prime Holdings, was honored with the prestigious Lifetime Achievement Award. Mr. Sy's unwavering dedication to philanthropy, environmental advocacy, and corporate leadership has left an indelible mark on society, inspiring positive change and empowerment across the Philippines and beyond.

MrHans T. Sy, SM Prime Holdings, Inc. Chairman of the Executive Committee, pictured with the prestigious Tambuli Lifetime Achievement Award

Reflecting on his journey, Mr. Hans T. Sy delivered a poignant acceptance speech, emphasizing the transformative power of personal advocacy and collective action. He remarked, "I am deeply honored and humbled to stand before you today to accept the Lifetime Achievement Award at the 2024 Tambuli Awards… I am filled with optimism for the future if we can inspire collective action. Together, I believe we can build a more sustainable and prosperous world for generations to come."

Mr. Sy's speech underscored SM's enduring commitment to sustainability, community development, and corporate responsibility. Through initiatives such as comprehensive disaster risk reduction strategies, SM continues to spearhead meaningful change and uplift communities nationwide.

SM_City_StaFrom Left to Right, Top to Bottom: SM City Sta. Rosa’s Solar Panels, SM City Baguio’s Rainwater Treatment Facility, SM Cares’ Trash to Cash Program, and SM Supermalls’ EV Charging Stations

As SM Supermalls looks ahead, it remains steadfast in its mission to champion sustainability, disaster risk reduction, innovation, and social responsibility. The organization reaffirms its dedication to creating a more resilient, inclusive, and sustainable future for all.

The Asia Pacific Tambuli Awards celebrates excellence in marketing communications, recognizing successful marketing campaigns and sustainability and corporate purpose initiatives that positively impact the world. Established in 2005, the Tambuli Awards honor organizations and individuals who demonstrate exceptional dedication to driving meaningful social change through innovative marketing strategies.

To know more about SM Supermalls’ innovative programs, visit or follow @SMSupermalls on social media.