SM Prime Holdings, Inc., a leading integrated property developer in Southeast Asia, has joined hands with the Department of Environment and Natural Resources (DENR) to launch a series of Coastal Cleanups, beginning on World Environment Day. Supported by SM Supermalls and its esteemed corporate social responsibility arm, SM Cares, this initiative aims to engage employees and the general public in the spirit of Bayanihan, fostering collective action to safeguard our precious AweSM Seas through the cleaning of coastlines and river channels.
As part of its ongoing commitment to environmental stewardship, SM Prime implements regular cleanups throughout the year. This week, volunteers are gathering at SM malls nationwide to actively participate in the cleanup efforts, commencing with a partnership between DENR and SM Prime on World Environment Day. Last June 5, volunteers assembled at SM Cagayan de Oro Downtown Premier to join forces with the DENR for the Rivers for Life Cleanup at Bitan-ag Creek. Additionally, SM Prime will collaborate with the DENR at the agency's Central Office in Quezon City for the Environment for Life forum, where the property developer will share its proactive initiatives to protect, conserve, manage, restore, and regenerate the environment and natural resources of our country.
Marking World Oceans Day on June 8, Coastal Cleanups will be carried out at Manila Bay in collaboration with SM by the BAY, as well as in Zambales with SM City Olongapo Downtown and SM City Olongapo Central, and in Batangas with SM Center Lemery. The eventful week will culminate in a Coastal Cleanup with SM City Cebu on June 10, underscoring the ongoing commitment of SM Prime to environmental preservation.
Engr. Liza B. Silerio, SM Supermalls Vice President for Corporate Compliance and SM Cares Program Director for the Environment, expressed her enthusiasm for the robust partnership with DENR, stating, "We are proud to collaborate with the Department of Environment and Natural Resources in this crucial endeavor. Through our Coastal Cleanups, we aim to raise awareness and mobilize communities to take action in protecting our coastal areas and seas. We invite the public to join us in these meaningful initiatives and be part of the collective effort to preserve and restore the beauty of our natural environment."
As SM Prime Holdings, Inc. spearheads these Coastal Cleanups, the company and its partners stand united in their unwavering commitment to the environment. By engaging employees and the public, this remarkable endeavor seeks to inspire lasting change and instill a sense of responsibility towards the preservation of our awe-inspiring seas.
SM Cares is the Corporate Social Responsibility arm of SM Supermalls, the country’s biggest chain of malls built by one of Southeast Asia’s leading real estate developers, SM Prime Holdings, with programs that support communities in promoting social inclusion, and care for the environment. Its advocacies include Programs for the Environment, Persons with Disabilities, Women & Breastfeeding Mothers, Children & Youth, Senior Citizens, and the SM Bike-friendly initiative.
For further information and to participate in the Coastal Cleanups, please visit the link https://bit.ly/SMCoastalCleanup_June2023