SM Prime Holdings, Inc. (SM Prime) and the Bureau of Fire Protection (BFP) reaffirmed their commitment to fire safety and protection through a Memorandum of Agreement (MOA) signing ceremony held on June 27, 2024, at the SM Prime Headquarters.

1_L_R__SM_Supermalls_Vice_President_for_Corporate_Compliance_Group_Liza_Silerio_SM_Prime_President_Jeffrey_Lim_SM_Prime_Chairman_of_the_Executive_Committee_Hans_Sy_and_Bureau_of_Fire_Protection_Dire_(L-R): SM Supermalls’ Vice President for Corporate Compliance Group Liza Silerio, SM Prime President Jeffrey Lim, SM Prime Chairman of the Executive Committee Hans Sy, and Bureau of Fire Protection Director Louie Puracan

The MOA highlights SM Prime’s recognition on the critical role of the BFP in maintaining public safety, economic stability, and peace and order through the launch of the yearly search for the Ten Outstanding Firefighters of the Philippines.
SM Prime President Jeffrey Lim expressed his pride in the commitment to honoring outstanding firefighters. "The Awards aim to celebrate the heroism and bravery of BFP members who have made fire service their vocation, contributing to Disaster Risk Reduction (DRR) in the Philippines,” stated Mr. Lim. “This is the first awards we in SM Prime have launched, signifying the importance of your heroic role in DRR for the whole of Philippine society.”

2_SM_Prime_President_Jeffrey_Lim_second_from_left_and_Bureau_of_Fire_Protection_BFP_Director_Louie_Puracan_second_from_right_shake_hands_to_signify_their_commitment_to_the_signing_of_the_Memorandum__SM Prime President Jeffrey Lim (second from left) and Bureau of Fire Protection (BFP) Director Louie Puracan (second from right) shake hands to signify their commitment to the signing of the Memorandum of Agreement (MOA), with SM Supermalls’ Vice President for Corporate Compliance Group Liza Silerio (left) and BFP Chief Superintendent Renato Capuz (right) serving as witnesses.

3_SM_Prime_Chairman_of_the_Executive_Committee_Hans_Sy_left_discusses_fire_safety_matters_with_Bureau_of_Fire_Protection_Director_Louie_Puracan_right_while_SM_Prime_President_Jeffrey_Lim_second_from_SM Prime Chairman of the Executive Committee Hans Sy (left) discusses fire safety matters with Bureau of Fire Protection Director Louie Puracan (right), while SM Prime President Jeffrey Lim (second from right) and SM Supermalls’ Vice President for Corporate Compliance Group Liza Silerio (second from left) look on.

4_SM_Prime_President_Jeffrey_Lim_and_Bureau_of_Fire_Protection_Director_Louie_Puracan_engage_in_a_discussion_on_further_enhancing_fire_safety_measures_during_the_Memorandum_of_Agreement_SM Prime President Jeffrey Lim and Bureau of Fire Protection Director Louie Puracan engage in a discussion on further enhancing fire safety measures during the Memorandum of Agreement (MOA) signing ceremony.

Nominations for the awards will begin in July 2024, with the awarding ceremony scheduled for December 2024. The top 10 awardees will receive a plaque of recognition and a cash prize of PHP 250,000 each while ten finalists will each be awarded PHP 20,000.

The MOA signing paves the way towards a safer future for Filipino communities. The combined efforts of SM Prime and the BFP will undoubtedly contribute to strengthening fire resilience in the Philippines. 

5_SM_Prime_executives_and_the_Bureau_of_Fire_Protection_BFP_members_join_forces_to_promote_fire_safety_and_disaster_preparedness_in_communities_SM Prime executives and the Bureau of Fire Protection (BFP) members join forces to promote fire safety and disaster preparedness in communities.