On the first day of the new year, the vibrant cityscape of SM Mall of Asia (MOA) transformed into a playground of fantasy and wonder, heralding the beginning of a magical journey into 2024. January 1 unfolded with the Grand Mascot Parade, promising a day packed with adored characters, carnival-themed entertainment, and a remarkable firework showcase.


SM Mall of Asia's Grand Mascot Parade features characters from SM Super Pets Club, Cyberzone, SM Markets, Toy Kingdom, and other partners, concluding with a spectacular firework display to usher in the New Year.

The MOA Complex came alive with the enchantment of childhood dreams as hundreds of characters and performers participated in the spectacle across key areas of the mall.


The SM Mall of Asia (MOA) Complex hosts a lively Grand Mascot Parade, brimming with colors, laughter, and joy.


Beloved characters, and mascots from Cyberzone. 


SM Markets representatives: Chooks-to-Go, CDO Karne Norte, CDO Funtastyx Young Pork Tocino, and Magnolia Chicken Timplados


My Little Pony




Mallgoers interact with McDonald’s mascot, Grimace.


A crowd gathers to watch their favorite characters at the Grand Mascot Parade.

Mallgoers were in for a special treat as a delightful Meet and Greet session with beloved characters and mascots took place at the Music Hall. Excitement filled the air as the session promised an opportunity for children and adults to interact, take photos, and share enchanting moments with iconic characters from favorite stories, and fantasy realms. Heartwarming hugs and high-fives created unforgettable moments together!


Adorable characters capture hearts with their playful presence. 


Jollibee (center) with friends (L-R): Popo, Twirlie, Hetty, and Yum

Adding rhythm and fun to the spectacle, MOA’s talented marching bands and spirited cheer dancers captivated the audiences with infectious beats and high-energy routines, infusing the atmosphere with an uncontainable spirit of celebration. 


The SM Mall of Asia (MOA) Royal Marching Band entertains the crowd with their festive tunes.


Dynamic cheer dancers perform a high-energy routine. 

To wrap up the eventful New Year’s Day, the night sky became the stage for a breathtaking symphony of lights and music, featuring a world-class firework display at MOA’s Central Park, SM by the BAY.


A grand firework display illuminates the night sky, enchanting spectators.

It was a parade like no other, filled with happiness and colors. The Grand Mascot Parade brought smiles to faces, sparked laughter in hearts, and created special moments for everyone.

To know more about the exciting events at SM Supermalls, visit www.smsupermalls.com or follow @SMSupermalls on social media.