SM Cinemas Re-Opens Their Newly Redeveloped Theaters, for a safer and worry-free SM Cinema Branches

After months of anticipation, moviegoers can now rejoice as SM Cinemas are finally reopening! This time, they have made it safer and more comfortable, so we can all watch movies worry-free!

First to reopen is SM Cinema Aura Premier on November 17, Wednesday. The newly redeveloped theaters at SM Cinema North EDSA, Mall of Asia and Megamall will be reopening on November 24, while SM Cinema Grand Central, the newest SM Cinema branch, will be on November 26. SM Cinema Fairview, Southmall, Manila, BF Parañaque, Clark, San Lazaro, Baguio, Dasmariñas, Sta. Rosa, Sucat, Sta Mesa, and Bicutan will reopen to the public on November 30.

As one of the first establishments to acquire a Safety Seal, SM remains committed to the safety and wellbeing of their mallgoers. SM Cinema, in partnership with Hygiea Innovations and Technology, Inc, have installed MERV filters and air purifiers to ensure safe and clean cinema for everyone. A health and safety officer will be present for every screening while movie theaters will be thoroughly cleaned and sanitized regularly. SM Cinema employees are fully vaccinated and will be at your service in full PPE gear.

Before you head off to the cinemas with the entire family in tow, take note of these important reminders:

  • Safety protocols will be strictly implemented within the cinemas.
  • Moviegoers, from adults to kids, must be fully vaccinated to be allowed inside the cinemas.
  • They must also wear well-fitted face masks at all times and face shields are non-mandatory and voluntary. A health declaration must be presented upon ticket purchase.
  • Temperature and symptoms will be checked upon mall entry

SM Cinema is making every step of the theatergoing experience as contactless as possible to give customers what they’re ultimately looking for these days – a safe and clean environment. Reopened SM Cinemas will have capacity restrictions to allow customers to social distance one seat apart from each other. Bringing of food inside will be prohibited for now, although drinking water will be allowed in consideration of possible emergencies and health risks. Audiences will be asked to remain in their seats during the duration of the movie, and cashless payment options will be available via GrabPay, GCash, or credit or debit card.

With a wide selection of movies genres perfect for both adults and kids, much anticipated films like Marvel Studios’ “Shang-Chi and the Legend of the Ten Rings,” “Eternals,” “Venom: Let There Be Carnage,” “Resident Evil: Welcome to Racoon City,” and “No Time To Die;” are just some of the movies waiting for cinephiles at SM Cinemas!

K-Pop fans will also have “Black Pink The Movie” and Monsta X: The Dreaming to look forward to, and Pinoys can get their fill of local movies like “Encanto” and “Kunwari Mahal Kita,” which will premiere starting November 24. Plus, the Metro Manila Film Festival will run from December 25 to January 7, 2022, with more Filipino movies to enjoy!

Newly developed and and safer theaters for a worry-free movie watching at SM Cinema Branches

With all the excitement around SM Cinema reopening, moviegoers can expect the same high-quality audio and video experience they have come to enjoy from SM Cinemas. These include state-of-the-art theater sounds and projection systems, stadium-type seating with gliding seats in regular SM Cinemas, and recliner seats at the Director’s Club Cinemas.

So yes, it’s time to rejoice and rekindle your love for the big screen! At SM Cinema, you’re sure to have the best and #SafeAndFunMovieWatching experience!

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