New fashion brands find a home at SM's Cebu Malls

A fashion shift is taking place in Cebu as SM Supermalls welcomes a lineup of first-in-the-city brands across SM Seaside City Cebu, SM J Mall, and SM City Cebu. With these fresh additions, Cebuanos can choose from a new array of style choices through global favorites and fast-rising Asian labels.

“Our goal has always been to elevate everyday experiences–and fashion is an integral part of that. These new brands aren’t just about clothes or shoes; they represent one’s identity, creativity, and community,” said Steven T. Tan, President of SM Supermalls. “These new concepts reflect the evolving tastes of our shoppers, and we’re proud to lead that change.”

Fashion icons arrive first at SM Seaside City Cebu

These three powerhouse names are making their debut at SM Seaside City Cebu:

Game-changers welcome. Titan opens its first Cebu store at SM Seaside City Cebu.

• Titan - The ultimate destination for basketball culture and streetwear, Titan brings its legendary energy to Cebu for the very first time. With exclusive sneaker releases and curated apparel, it’s a slam dunk for sneakerheads and sports fans alike.
• Foot Locker - A global name in athletic lifestyle, Foot Locker’s first Cebu store is a must-visit for those who live and breathe kicks. 
• HLA - This Chinese menswear giant enters Cebu’s fashion scene, offering quality, contemporary looks at wallet-friendly prices. HLA’s versatile styles and everyday essentials are designed with modern Asian sensibilities, making it the perfect fit for Cebuano men on the move.

Step into sneaker culture. Foot Locker brings the heat to Cebu for the very first time.

Smart looks, smart prices. HLA’s debut brings everyday men’s fashion to the next level.

Streetwear is at its best at SM J Mall

The fashion-forward vibe extends to SM J Mall, Cebu’s freshest lifestyle playground, where urban style and bold flavors collide:

Sneaker central. Capital opens its first Cebu branch at SM J Mall.

• Capital - A first in Cebu, Capital delivers the newest sneakers and apparel from Nike, Adidas, New Balance, Puma, and more. It’s a streetwear haven that speaks the language of the youth: bold, unapologetic, and always on-trend.
• TOPTEN10 - Soon to open, this rising fashion brand is known for offering chic, affordable everyday wear. Cebuanos can expect fashion that’s casual, clean, and perfect for the island’s easygoing energy.

The classics get an upgrade at SM City Cebu

At the heart of Cebu’s bustling commercial district, SM City Cebu levels up with the arrival of Nike!

For the first time, Nike opens its doors in an SM mall in Cebu. Offering the best in performance gear, activewear, and iconic sneakers, the global sportswear leader empowers Cebuanos to move with style.

What makes these additions truly exciting is that they complement the already fashionable Cebuanos. Visit SM Seaside City Cebu, SM J Mall, and SM City Cebu today to experience fashion first.

For the latest updates, follow @SMSupermalls on social media or visit www.smsupermalls.com.