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Embrace the New Year with Bold Colors and Fresh Styles with These 2025 Makeup Trends!

Posted by SM Supermalls on January 15, 2025

Discover 2025's top makeup trends—bold colors, skinimalism, and sustainable beauty. Find your new must-haves today!

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Out with the old and in with the new! If you’ve been waiting for a sign to switch up your makeup game this year, then listen up ‘yo. The beauty industry is embracing innovation, sustainability, and personalization, and so should you! 

We’re living in an exciting time with endless makeup options. It can be a lot to take in, but it’s the perfect chance to discover what truly works for you. Play around with all the pots, sticks, and palettes, and find your vibe. And if you’re feeling stuck, don’t worry—we’ve got your back!

Here are the 6 makeup trends—and the products you should try—that’s sure to take 2025 by storm:

Sustainable Beauty

Eco-consciousness is reshaping the beauty industry as brands embrace sustainability at every step. From sourcing ethically and using clean, natural ingredients to reducing waste through innovative packaging, the focus is on protecting the planet. Expect refillable containers, biodegradable materials, and zero-waste initiatives to dominate. Consumers are driving this shift, seeking products that prioritize both beauty and environmental responsibility.

Ellana Cosmetics’ Mineral SkinShield Foundation, PHP 399 (left)
and Banila Co’s Clean It Zero Ceramide Cleansing Balm, around PHP 1,400 (right)

Check out: Ellana Cosmetics’ Mineral SkinShield Foundation is made with natural, skin-friendly ingredients that are biodegradable and minimize environmental impact. They are even safe for women who are pregnant or trying to conceive, and even breast-feeding moms! Buying this product also reduces plastic waste by allowing consumers to reuse the original container.

Meanwhile, Banila Co’s Clean It Zero Ceramide Cleansing Balm variant is also a good choice because of its eco-conscious formulation is free from harmful chemicals like parabens and phthalates, making it safer for the environment. The pot is also designed with materials that can be recycled after use, reducing landfill waste.

Both Ellana Cosmetics and Banila Co are available at LOOK AT ME in SM Aura and SM Mall of Asia.

 

Bold Colors and Unique Textures

According to Vogue Scandinavia, bold colors will definitely still be in this year. Bright pinks, electric blues, and fiery oranges are leading the charge, not just for eye makeup but also for lips and cheeks. Innovative textures like glossy finishes, metallic sheens, and holographic effects add dimension and intrigue, inviting experimentation and creativity. 

Kimchi Chic Beauty’s Citrus Queen Eyeshadow Palettes, PHP 960 (left)
and Vice Cosmetics’ Dew It All Liquid Blush, PHP 245 (right)

Check Out: Kimchi Chic Beauty’s Citrus Queen Eyeshadow Palettes have vibrant shades for days, as they feature vibrant shades for striking eye looks. This palette features striking orange tones, perfect for making a statement and embracing the bold color trend. While highly pigmented, this palette is easy to blend and apply, making it ideal for those who love to experiment with their own unique and daring makeup style.

Vice Cosmetics’ Dew It All Liquid Blush has bright, playful shades that stand out on the skin, which also delivers a buildable, silky finish for bold or diffused blush looks because of its soft powder texture.

Patrick Ta’s Major Headlines Matte Suede Lipstick, around PHP 2,110 (left)
and Revlon’s Super Lustrous Glass Shine Lipstick, PHP 375 (right)

For the pop of color on your lips, try Patrick Ta’s Major Headlines Matte Suede Lipstick, known for its statement shades. This collection offers vivid, eye-catching colors perfect for making a bold impression. The suede matte texture also has that luxurious, soft-matte finish that feels lightweight yet delivers dramatic impact. 

You can also try Revlon’s Super Lustrous Glass Shine Lipstick, whose glossy, reflective finish combines bold color with a luminous texture!

Vice Cosmetics is available in SM City Clark, SM City North Edsa, SM City Lipa, and in other SM Malls nationwide. Revlon is available at The SM Store nationwide. Meanwhile, Kimchi Chic Beauty and Patrick Ta are available at LOOK AT ME in SM Aura and SM Mall of Asia.

 

Skinimalism / Minimalist Approach

Building upon the "no-makeup makeup" trend, Skinimalism 2.0 emphasizes sheer, breathable foundations and multi-purpose products that enhance natural beauty without feeling heavy, says even the experts from Marie Claire. Lightweight foundations, tinted moisturizers, and skin tints are replacing heavy coverage products, allowing the skin to breathe and glow.

Careline Best Brow Liner, PHP 195  (left), Sunnies Face’s Blush On, PHP 545 (middle),

and Happy Skin’s Second Skin Serum Cushion Foundation, PHP 999 (right)

Check out: Careline’s Best Brow Liner is designed to enhance your brows subtly, giving you that natural, polished look. One end of the liner is a fine tip that allows for soft, hair-like strokes while the other end has a spoolie, perfect for blending effortlessly, simplifying your brow routine in line with minimalist beauty practices and perfect for a pared-down, everyday makeup style.

Local favorite Happy Skin also has the Second Skin Serum Cushion Foundation, which is a skincare and makeup hybrid that combines the benefits of a serum and foundation for a dewy, natural finish. It delivers a lightweight, second-skin effect that looks and feels effortless.

Sunnies Face’s Blush On offers a sheer, skin-like natural flush that enhances your beauty without overpowering your look. Its lightweight, blendable texture allows for easy layering, making it ideal for achieving that soft, barely-there effect or a more defined glow.

Careline is available at The SM Store nationwide, while Happy Skin is in SM Aura, SM City San Lazaro, SM City Cebu, as well as other SM Malls too. Meanwhile, Sunnies Face is in SM City Cebu, SM City Fairview, SM City North Edsa, and SM Megamall. 

 

Blurred Lips vs Glossy Lips

Soft, diffused lip edges are the moment, shifting away from sharp, defined liners. As Refinery29 highlights, this trend is all about applying lipstick for a gentle, airbrushed finish, giving you that effortlessly chic, just-kissed vibe. And for all the gloss enthusiasts out there—don’t worry! Glossy lips are still holding strong in the beauty game this 2025!

Maybelline’s SuperStay Ink Crayon, around PHP 700  (left), Issy Hydragloss, PHP 349 (middle),

and BLK Cosmetic’s Gloss Gel Tint, PHP 349 (right)

Check out: Maybelline’s SuperStay Ink Crayon has a blendable formula. It’s creamy texture allows for easy application and blending, perfect for achieving a soft, blurred lip effect. 

On the other hand, ISSY’s Hydragloss has a high-shine formula that gives lips a glass-like, reflective effect, aligning perfectly with the super glossy aesthetic. Enriched with moisturizing ingredients, it keeps lips soft, smooth, and plump, enhancing their natural appeal. Likewise, perennial favorite BLK Cosmetics' Gloss Gel Tint delivers a luscious, glossy sheen that’s ideal for achieving that ultra-glam, glass-like lip look. The tint provides a pop of color with a glossy overlay, allowing for both subtle and bold looks, depending on your vibe.

Maybelline is available at The SM Store, while Issy is at SM City North Edsa, SM City Lipa, and SM City Santa Rosa to name a few. Meanwhile, BLK Cosmetics is in SM City Caloocan, SM City Baguio, and SM CIty Davao.

 

Metallic and Gemstone Accents

Shimmery, jewel-inspired eyeshadows and metallic finishes are gaining popularity, combining luxury and drama for eye-catching looks. Shades like emerald green, sapphire blue, rose gold, and amethyst purple are leading the charge, but don’t sleep on your silvers, says Vogue Scandinavia.

Issy Curated Eyeshadow Quad Micropalette, PHP 799 (left)
and Pat McGrath Labs’ Mothership Eyeshadow Palette, around PHP 8,500 (right)

Check out: Issy Curated Eyeshadow Quad Micropalette in Conjure includes rich, shimmering shades that mimic the brilliance of gemstones.. The micropalette is perfectly curated with bold metallic and neutral tones for effortless yet impactful looks.

On the other hand, Pat McGrath Labs’ Mothership Eyeshadow Palette features opulent jewel tones and luxurious metallic finishes for bold, dazzling creations. With its high pigmentation, you get to enjoy intense, long-lasting colors that ensure a dramatic, high-impact look.

You can find Issy at SM City North Edsa, SM City Fairview, SM Mall of Asia, SM City Sta. Mesa, SM City BF Parañaque, SM City Lipa, and SM City Santa Rosa. Pat McGrath Labs is available at LOOK AT ME in SM Aura and SM Mall of Asia.

 

Lash Emphasis

Lashly *wink, wink*, showcasing lashes is a major trend in 2025, with innovative twists like colored mascaras in vibrant hues, lash embellishments featuring tiny crystals or glitter, and dramatic layered extensions gaining popularity. To make the most of this bold look, pair statement lashes with minimal eye makeup, focusing on clean, neutral tones to allow the lashes to truly take center stage. 

Benefit’s They’re Real! Magnet Extreme Lengthening Mascara, PHP 1,900 (left)
and Lancome’s Monsieur Big Mascara, around PHP 1,800 (right)

Check out: Benefit’s They’re Real! Magnet Extreme Lengthening Mascara, which is designed to give dramatic lash length and volume, making lashes the focal point of your look. This mascara’s formula is engineered with innovative technology that helps lashes appear longer and more defined, aligning perfectly with the lash emphasis trend.

Another thing to check out is Lancome’s Monsieur Big Mascara, which is known for its ability to create bold, voluminous lashes, this mascara draws attention to the eyes with maximum lash definition. Its rich pigmentation offers deep, dark color that enhances the lash line, making lashes appear fuller and more dramatic.

You can find both Benefit and Lancome in LOOK AT ME in SM Aura and SM Mall of Asia.

As we dive into 2025, it’s time to shake up your makeup routine and embrace the bold, sustainable, and skin-loving trends taking over this year. Whether you're drawn to bold colors, minimalistic vibes, or a focus on lashes, there's something for everyone. So go ahead—experiment, have fun, and find what makes you feel your best. The beauty world is all about self-expression, so make this year your most vibrant yet! And remember, no matter what trend you try, it's all about celebrating what makes you unique. Happy experimenting!

Don’t forget to follow us on Facebook, TikTok, Instagram, and X to stay updated with all the latest news and happenings here at SM Supermalls. You can also check the updated entry guidelines and mall hours for 2025 here.

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