1_L_R__Mother_Ricky_Reyes_7th_from_right_SM_Supermalls_Vice_President_for_Corporate_Marketing_Grace_(L-R): Ricky Reyes (7th from right), SM Supermalls’ Vice President for Corporate Marketing Grace Magno (7th from left), President of the Metro Manila Mayors’ Spouses Foundation, Inc. (MMMSFI) and San Juan First Lady Keri Zamora (7th from right), MMMSFI Treasurer and Valenzuela First Lady Tiffany Gatchalian (5th from right), with the judges including the country presidents of the Asia Pacific Hairdressers & Cosmetologists Association

Style, beauty, and wellness took center stage at the Grand Finals of Ricky Reyes’ Hair & Makeup Trends 2024 on June 26 at SM Mall of Asia’s Music Hall. In cooperation with the Philippine Red Cross, Philippine Cancer Society, and Local Government Units (LGUs), this special project spearheaded by the Filipino Hairdressers Association (PHILHAIR) for the Metro Manila Mayors Spouses Foundations Inc. (MMMSFI) delivered a day of inspiration and friendly competition to its audience and participants.

2_Mother_Ricky_Reyes_center_front_with_SM_Supermalls_Executive_Vice_President_Jonjon_San_Agustin_along_with_the_winners_of_the_Hair_Makeup_Trends_2024_Grand_FinalsRicky Reyes (center, front) with SM Supermalls’ Executive Vice President Jonjon San Agustin, along with the winners of the Hair & Makeup Trends 2024 Grand Finals.

The Hair & Makeup Trends - Health and Beauty Caravan by Ricky Reyes is designed to uplift and support the community by providing opportunities for beauty professionals and enthusiasts to shine. Participants across the country have seized the chance to showcase their talents and creativity in categories such as the Unisex Hair Styling Category, Rebond Plus Category, Bridal Makeup Category, and the new Ganda Ng Lola Category, where senior citizens showcase the most glamorous looks.

Models of the contestants in the Rebond Plus Competition line up for judging at the Hair & Makeup Trends 2024 Grand Finals.

4_A_judge_from_the_Asia_Pacific_Hairdressers_Cosmetologists_Association_evaluates_contestants_in_the_Unisex_Hair_Styling_CategoryA judge from the Asia Pacific Hairdressers & Cosmetologists Association evaluates contestants in the Unisex Hair Styling Category.

Judges for this year’s Grand Finals included leading stylists and makeup artists from around the globe, such as Sun Heang (Cambodia), Wong Kwok Ah (China), Theresa Tam (Thailand), Edward Wong (Singapore), and Fatou N'doye (Australia).

5_Unisex_Hair_Styling_Competition_Champion_Patrick_Gammads_model_wears_an_Avatar_inspired_lookUnisex Hair Styling Competition Champion Patrick Gammad’s model wears an Avatar-inspired look.

One of the finalists of the Unisex Hair Styling Competition, rocking a look that defies definition.

Rebond Plus Champion Regi Cruz’s model

8_The_model_of_the_Bridal_Makeup_Category_champion_Darlyn_FuentebellaThe model of the Bridal Makeup Category champion, Darlyn Fuentebella

9_A_Bridal_Makeup_Category_finalist_is_serving_modern_bridal_beautyA Bridal Makeup Category finalist is serving modern bridal beauty.

10INTH1In the Ganda ng Lola Category, makeup artist Bhenj Brugada and Cathy Masada (in the photo), a stunning 60-year-old, win as Champion with a concept reminiscent of Cruella de Vil from the novel, The Hundred and One Dalmatians.

11_A_finalist_in_the_Ganda_ng_Lola_Category_proves_that_age_is_nothing_but_a_numberA finalist in the Ganda ng Lola Category proves that age is nothing but a number.

12_Ganda_ng_Lola_Champion_Bhenj_Brugada_3rd_from_the_left_first_runner_up_Angelo_Talastas_2nd_from_the_right_and_second_runner_up_Mark_Jason_Aranto_extreme_leftGanda ng Lola Champion Bhenj Brugada (3rd from the left), first runner-up Angelo Talastas (2nd from the right), and second runner-up Mark Jason Aranto (extreme left)

The Hair & Makeup Trends 2024 by Ricky Reyes has been a beacon of support and growth for beauty professionals and enthusiasts, and the grand finals at SM Mall of Asia was the culmination of months of hard work, creativity, and passion. It was made possible by the SM Store Mall of Asia, Modern Shang, Watsons Philippines, Kultura, Chinabank, Bioreach, Ashley Shine, Hair Treats, and iFace (BYS Cosmetics).


Judges of the Hair & Makeup Trends 2024 Grand Finals enjoy a sumptuous meal at Modern Shang. 

To know more about events at SM Supermalls, follow us on social media @SMSupermalls or visit smsupermalls.com