We all have our ways of expressing and taking pride in our Filipino heritage. Some adorn their homes with local crafts, while others walk the streets in pieces from homegrown fashion brands or put Filipino food at the center of any feast. Older generations may prefer classic Filipino styles, while mixing traditional local elements with modern trends may catch the attention of Gen Z and millennials more.
No matter how young or old you are, or whichever you prefer between traditional or modern takes on local finds, there’s a Super Pinoy Deal at SM malls that’ll surely spark your love for local this Independence Day. Discover a mix of hip and classic finds that showcase your Filipino heritage—like our top picks below!
Stylin’ up the quintessential barong
https://gosm.link/SMDealsBarongFormal
When talking about traditional Filipino fashion, one of the first things that come to mind is the barong. Aside from being the national attire for men, this embroidered garment is commonly worn at formal events such as weddings and graduations. Some also wear the barong as office attire, and if you’re looking for a nice barong to add to your wardrobe, Onesimus has great options from their various collections.
Among those is this half-open collared Formal Barong, which exudes timeless elegance with its simple but stylish design. Available in a regular fit, it is made of faux silk and accentuated with a U-shaped ethnic print and special buttons that follow the traditional barong design. Get this Formal Barong at 10% off when you shop at Onesimus in SM City Cagayan De Oro until June 22.
Spotlight on: Products of Pinoy talent
https://gosm.link/SMDealsNationalBookstore
Filipinos are known worldwide for their talent, and among those is writing. From novels to songs and movie scripts, we have notable writers like Dr. Jose Rizal, Nick Joaquin, and Lualhati Bautista who carry the Filipino flag in history.
Of course, this writing talent has been passed down to the current generation. Among those who have touched hearts with their writing works is the young Pinay author maxinejiji, who penned the “He’s Into Her” book series. The series already inspired a popular local drama adaptation of the same name, and it features three novels with elements of romance, comedy, and family drama.
For millennials and Gen Z who want a glimpse of Filipino talent in writing, the “He’s Into Her” series is definitely a must-read. Get all three books from the “He's Into Her” series by maxinejiji for only P2,097 with this book bundle, available at National Bookstore in SM Center Ormoc until June 30.
Long live classic Filipino food
https://gosm.link/SMDealsPalabokBilao
Whether as a party staple or comfort food, Pancit Palabok has a special place in the heart of many Filipinos. This local noodle dish is immersed in a tasty shrimp sauce that gives it its trademark orange color and slightly gooey texture.
Mayong's Bakeshop Snackhouse serves their version of the iconic Pancit Palabok in a traditional bilao, with toppings and ingredients that stick to the classic recipe such as hard-boiled eggs and cooked shrimp. Order this Bilao of Palabok for only P525 at Mayong's Bakeshop Snackhouse in SM Center Ormoc until June 30.
Mixing up your fave local dessert
https://gosm.link/SMDealsUbeHaloHalo
Always leave room for dessert—especially if it’s an iconic Filipino sweet treat like halo-halo. If ube is your favorite part of this local dessert fave, Kuya J Restaurant has excellent news: They have a version of the ever-yummy halo-halo that packs extra ube into the mix.
Meet the Ube Halo-Halo Espesyal, a dessert with milky-smooth, ube-flavored ice to satisfy your ube cravings. Despite this ube-centric take, this chiller still features the classic halo-halo toppings that you love—including homemade leche flan, crunchy cornflakes, and sweet ube cream. Indulge in a glass of Ube Halo-Halo Espesyal Regular for only P129 at Kuya J Restaurant in SM Megamall.
Let your Filipino pride shine this Independence Day with Super Pinoy Deals from homegrown brands and restaurants at SM Malls nationwide. Visit SM Deals to check out fresh finds made in the PH.
