VIYLine MSME Caravan to Bring Local Pride and Budol Finds to SM City Muntinlupa

The VIYLine MSME Caravan brings together notable personalities, influencers, and entrepreneurs including Mia Velasco of Cley’s Food, host Tita Krissy Achino, influencers Khakha Villes and Pau Sepagan, VVIPs Toni Fowler and Vince Flores, and VIYLine General Manager Rolando Cortez and Influencer Relationship Manager Ivy Cortez, joining SM Supermalls Team in support of local MSMEs

MUNTINLUPA CITY, Philippines – The VIYLine MSME Caravan is rolling into SM City Muntinlupa this August 23 to 29, bringing with it a fresh wave of proudly Filipino-made products, inspiring small business stories, and the unmistakable charm of homegrown brands ready to shine.

In partnership with SM Supermalls, the VIYLine Group of Companies continues its mission to support micro, small, and medium enterprises (MSMEs) by providing a nationwide platform that brings them closer to the public—right at the heart of the community.

From earlier successful legs in SM City Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, Fairview, and Cabanatuan, the VIYLine MSME Caravan has drawn in enthusiastic shoppers eager to support local. Each leg features a handpicked mix of MSMEs offering products from beauty and wellness must-haves, to artisan snacks, fashion items, home goods, and more.

Not just for the young, but for the young at heart---seniors browse and purchase proudly Filipino-made products, highlighting the broad appeal of the VIYLine MSME Caravan.

“At SM, we believe in empowering MSMEs by giving them the exposure they deserve in high-footfall areas like our malls,” said Joaquin San Agustin, EVP for Marketing at SM Supermalls. “The VIYLine MSME Caravan perfectly aligns with this advocacy, turning our malls into launchpads for rising entrepreneurs.”

Popular influencers Toni Fowler and Vince Flores join the VIYLine MSME Caravan festivities, lending their support to local entrepreneurs and their growing brands.

Adding to the excitement, expect special appearances from influencer-entrepreneurs, interactive booths, and a curated shopping experience that celebrates both local talent and entrepreneurial hustle.

With her signature charm and energy, host and influencer Tita Krissy Achino ignites the crowd, turning the VIYLine MSME Caravan stage into a celebration of both entertainment and Filipino entrepreneurial spirit.

Young fans and students enjoy the vibrant atmosphere of the VIYLine MSME Caravan, proving that local brands connect across generations.

Don’t miss the VIYLine MSME Caravan happening from August 23 to 29 at the Upper Ground Level of SM City Muntinlupa. Support local. Shop with purpose. Be part of the growing caravan that champions Filipino MSMEs—only at SM.

About SM Supermalls MSMEs 

Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—marks a new era of connecting communities and redefining the malling experience through sustainability, innovation, and inclusivity. SM also champions Filipino entrepreneurship, empowering MSMEs—driving local growth, showcasing homegrown talent, and fueling the Filipino spirit of enterprise. Be part of this success story—visit msme.smsupermalls.com or email customercare@smsupermalls.com to grow your business with SM today!