SM Prime Group wins big at the Philippines Leadership Awards 2025

SM Prime Holdings Inc. (SMPHI), SM Supermalls, and SM Development Corporation (SMDC) have been honored as among the Philippines’ Best Employer Brands for 2025. This recognition underscores the group's unwavering commitment to excellence in people management. 

"Being recognized as the Best Employer Brand affirms our commitment to creating opportunities for every employee to experience 'More to Life' — by empowering our people, enriching lives, and shaping a better future for the communities we serve," said Jeffrey Lim, President of SMPHI. "This achievement was further strengthened by the individual recognition received by some of our Human Resources (HR) leaders, whose vision and dedication have been instrumental in building improvements in employee experience across the SM Prime Group.”

SM Prime Group’s Human Resources (HR) Heads: (L-R): Rhodora de Leon, Senior Assistant Vice President, SM Development Corporation (SMDC); Cheryll Ruth Agsaoay, Senior Vice President, SM Supermalls; Maria Margarita Castaneda, Vice President, SM Prime Holdings, Inc.  

The accolade highlights SM Prime Group’s collective efforts in promoting a workplace culture that champions growth, collaboration, and inclusivity. Across its diverse businesses—from integrated property development to retail and residential services—SM Prime Group continues to implement strategies and initiatives designed to enhance the employee experience while achieving organizational goals.

Key initiatives such as digital learning platforms, employee wellness programs, coaching and mentoring, career mobility pathways, and community engagement activities have cultivated an environment where employees can learn, lead, and make a meaningful impact. These efforts not only contribute to individual growth but also promote a sense of belonging and purpose within the organization.

The Executive Development Program, in partnership with the Asian Institute of Management (AIM).


Cutting-edge digital learning courses anchored on culture-enhancing themes. 

Corporate Social Responsibility (CSR) Volunteerism: Happy Walk 2024.

Launch of SM Prime Group’s Human Capital Management (HCM).  

This achievement was further validated by the individual awards received by some of SM Prime Group's HR Heads: Cheryll Ruth Agsaoay, Senior Vice President-HR of SM Supermalls, was recognized as the Chief Human Resources Officer (CHRO) of the year; Margarita Castaneda, Vice President-HR of SM Prime Holdings, was honored as Top HR Icon; and Rhodora de Leon, Senior Assistant Vice President-HR of SMDC, was recognized among the Top Most HR Leaders. Additionally, Jay Rodriguez, Head for Recruitment and Employer Branding, and Clark del Carmen, Head for Digital Employee Experience, both from SM Supermalls, received individual recognitions for HR Super Achiever and Visionary Leader awards, respectively. 

The Philippines Leadership Awards was held last April 28, 2025, at Dusit Thani Manila Hotel.