SM Prime Commits to Driving Philippine Tourism through Hotel and Convention Center Expansion

From Left to Right: Pico de Loro Cove and SMX Convention Center Clark

SM Prime Holdings Inc. (SM Prime), one of Southeast Asia’s largest integrated property developers, is reinforcing its commitment to boosting tourism across the nation. Through significant expansion of its hotel and convention center portfolio, SM Prime is set to provide top-tier accommodation and big and small event spaces. This initiative aims to meet the growing demand for high-quality hospitality and conference centers, thereby enhancing the country's attractiveness as a prime destination for both business and leisure travelers, and solidifying SM Prime’s role as a prominent contributor to the Philippines’ tourism sector and a steadfast partner in national economic development.

MICE Tourism: A Growing Trend

From Left to Right, Top to Bottom: SMX Convention Center Manila, SMX Convention Center Function Room, SM Seaside City Cebu Sky Hall, and SMX Convention Center Olongapo City

Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism is a burgeoning sector within Southeast Asia, and SM Prime’s convention centers, including the renowned SMX Convention Centers and trade halls, are pivotal in this trend within the Philippines. These facilities attract a diverse range of events that significantly contribute to the economic vibrancy of their host cities. By expanding its convention facilities, SM Prime is committed to establishing the Philippines as a leading destination for MICE tourism.

SMX Convention Center Manila, the largest privately-owned venue in the country’s capital, has been a cornerstone of this effort. Recently awarded the Philippines’ Best Convention Center at the World MICE Awards, SMX Manila boasts 17,000 square meters of leasable space, accommodating up to 18,000 participants. Upcoming events such as WORLDBEX, Wedding Expo Philippines, and World Food Expo highlight SMX Manila’s critical role in hosting wide-reaching events across various industries.

The recognition of SMX Convention Center Manila on both regional and global stages, such as at the ASEAN Tourism Standards Awards and the World MICE Awards, underscores its position as a premier venue for MICE events. 

Operational Excellence and Recognition

From Left to Right, Top to Bottom: Park Inn by Radisson North EDSA’s facade, Park Inn by Radisson North EDSA’s Casa Restaurant, Radisson Blu Hotel Cebu’s lobby, and Radisson Blu Hotel Cebu’s facade

SM Hotels and Conventions Corp. (SMHCC), the hospitality arm of SM Prime Holdings Inc., is responsible for developing and managing the hotel and convention properties of the conglomerate. SMHCC has achieved significant recognition for its properties. At the 2024 Radisson Hotel Group (RHG) South East Asia Pacific GM’s Conference, Park Inn by Radisson North EDSA was named 2023 Hotel of the Year, recognizing its unparalleled service excellence, exceptional guest experience, and continuous innovation. 

Radisson Blu Hotel Cebu also received the Operational Excellence Award for the second consecutive year. This award acknowledges the hotel’s superior performance in brand management, sales and revenue management, and responsible business practices, all while adhering to Radisson Hotel Group’s stringent quality standards. These recognitions underscore SMHCC’s dedication to maintaining high standards and exceptional service across its properties.

Expansion Plans

SM Hotels and Conventions Corp. to add over 1,700 new hotel rooms in the next four years

SM Prime plans to significantly increase its hospitality capacity by adding over 1,700 new hotel rooms over the next four years. The majority of these new rooms will be located in provincial areas such as Isabela, Laguna, Cebu South Road Properties, Cavite, Laoag City, and Pampanga while the remaining rooms will be situated in Metro Manila. This expansion is expected to create numerous job opportunities, directly and indirectly benefiting local communities and contributing to regional economic development.

Creating Thriving Communities

From Left to Right, Top to Bottom: Lanson Place Mall of Asia, Conrad Manila, Pico Sands Hotel, and Taal Vista Hotel

SM Prime’s expansion is not just about increasing the number of hotels and convention centers; it’s about creating thriving communities, reducing the environmental footprint, and promoting sustainable economic growth. These developments aim to extend prosperity to marginalized sectors of society, ensuring that the benefits of economic growth are widely shared. 

As SM Prime continues to expand its hotel and convention center portfolio, it remains committed to enhancing the Philippines' tourism infrastructure, supporting sustainable economic growth, and creating vibrant communities. By investing in top-tier facilities and upholding the highest standards of excellence, SM Prime is not only driving the country's tourism sector forward but also contributing to a more prosperous and resilient future for all Filipinos.