ICSC Announces Recipients of 2015 China Shopping Center Awards

NEW YORK, April 29, 2015 – The International Council of Shopping Centers (ICSC) is pleased to announce the recipients of the ICSC China Shopping Center Awards, recognizing excellence, innovation, and creativity within China’s retail real estate industry. Twelve exemplary retail properties, initiatives, and stores were honored for outstanding achievement across four categories: Marketing; Emerging Technology; New Retail Concepts; and Design and Development.

The following Marketing campaigns were recognized for implementing strategic and creative initiatives that strengthened the center’s bottom line.

• Silver Award: “I’M HERE” Giant Panda Art and Charity Grand Opening Campaign, Chengdu IFS, located in Chengdu, China
• Silver Award: “JOY 24hrs Fashion Walking Campaign,” Joy City Centers, located in Beijing, China
• Gold Award: “The Amazing Power @ Harbour City,” Harbour City, located in Hong Kong

Two Emerging Technology campaigns received the Gold Award for achieving notable initiatives through new media channels.

• Gold Award: “Digital Arts Offerings and their Allure to Trendy i-Generation Shoppers,” IAPM, located in Shanghai, China
• Gold Award: “Wechat Public Number of Shanghai Joy City,” Shanghai Joy City, located in Shanghai, China

The following New Retail Concepts winners received accolade for employing innovative and creative retail strategy.

• Silver Award: GROUPON Concept Store, located in Hong Kong
• Gold Award: Great Food Hall, located in Hong Kong

The Design and Development category recognized the following dynamic properties that underwent noteworthy renovation or expansion or that applied conceptual design in a new project.

• Silver Award: Skywalk - SM City Xiamen & SM Lifestyle Center, located in Xiamen, China
• Gold Award: Times Square, located in Hong Kong, China
• Silver Award: China Overseas Plaza-Unipark, located in Jinan, China
• Gold Award: Chengdu IFS, located in Chengdu, China
• Gold Award: IAPM Mall, located in Shanghai, China

ICSC presented the awards at the Inaugural Awards Presentation during the 2015 China Retail Summit & Connections event in Shanghai, China. For a complete list of finalists and winners, visit ICSC’s China Awards webpage.  

Winners of the ICSC China Awards receive automatic entry in the ICSC VIVA Awards, the global program that recognizes the shopping center industry’s most cutting-edge properties, innovative solutions and creative responses to market trends. The ICSC VIVA Awards are presented during RECon, the global retail real estate convention, held in Las Vegas.

Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 68,000 members in over 100 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials.  For more information, visit www.icsc.org.