Your 10.10 Haul Kicks Off Magic Deals Season at SM

Hello, October! 10.10 is coming up fast, and if your wishlist has been piling up since mid-year, consider this your sign to go snag them. Early birds get first pick, so plan your haul before the rush and go gala to the max at one of the biggest mall sales of the year.

Also, your perks follow you everywhere! Score app-exclusive deals and stackable vouchers on the SM Malls Online app, and earn SMAC rewards whether you pay on the app or at any SM mall counter.

Here are 10 categories to add to your wishlist before the carts—both online and physical—fill up.

Level Up Your Shoe Rotation

The Salomon XT-6 started on hiking trails and now shows up on every stylish street. Throw yours on with cargos, baggy denim, or a skirt for an easy outdoorsy vibe. If you're more into playful, Y2K-inspired pieces, Melissa's jelly shoes, like the Soft Ballerinas, add a pop of color to any fit. Spend a total of ₱5,000 on Melissa through the SM Malls Online app all October and get a free umbrella, perfect for rainy-season commutes.

Find Your New Everyday Bag

The Herschel Classic Backpack 26L fits your laptop, charger, snacks, and the 17 other things you somehow carry to class or work. For weekends and date nights, the Charles & Keith Hazel Bow Shoulder Bag adds a sweet bow to a structured shape and looks right at home from coffee runs to dinner.

Upgrade Your Tech

If your phone keeps flashing low storage or dying before lunch, the iPhone 17 is the upgrade you'll use all day. For the gamers, the Nintendo Switch 2 turns a lazy weekend into a proper hangout. Check the gadget stores in malls near you, or hop on the app to see where to find gadget deals this 10.10.

Treat Your Hair to Something Luxe

The Dyson Airwrap Co-anda2x curls, waves, smooths, and dries in one multi-styler, so you retire the drawer full of hot tools. If you're team sleek and straight, the Dyson Airstrait dries and straightens at the same time. Both are big-ticket buys, so check the app for any applicable 10.10 vouchers and SMAC perks before you check out.

Bring Sporty Style Off the Court

The adidas Adicolor Classics Track Top keeps you comfy and put-together, with or without the matching pants. To break a sweat for real, grab a Wilson pickleball paddle and book a court at the Active Hub in select SM malls. Pickleball is as social as sports get, so your weekend match doubles as barkada bonding time.

Quick Break: Max Out Your 10.10 Savings

Before the next five, take a minute to set yourself up:

• Download the SM Malls Online app. Save your faves, browse the mall's latest deals, and grab app-exclusive offers before they sell out.
• Check your SMAC account. SM Advantage Card benefits include points on eligible purchases, which you redeem on your next haul. To learn how to earn SMAC points faster, present your card at every participating SM store and check which purchases qualify.
• SMAC Prestige members, keep an eye out for exclusive 10.10 privileges made for you.
• Stack your vouchers. Pair an app voucher with a SMAC perk and a brand's own mall promos wherever the terms allow.

Deals and mechanics vary per brand, product, and channel, so check the app or ask in store before checkout.

Refresh Your Makeup Bag

The GRWM Milk Tint works on cheeks and lips, and you build the color from barely-there to bold. The BLK Fresh Lip & Cheek Water Tint is tiny enough for any pouch, so a fresh flush is one swipe away before class, coffee, or a spontaneous night out.

Add Some Sparkle

Start a Pandora bracelet and add charms for the moments you want to remember, like a graduation, a trip, or your first paycheck. For instant glam, a Swarovski crystal pendant brings the sparkle to dinners, parties, and date spots in SM.

Find Your Signature Scent

If you love cozy and sweet, Maison Margiela REPLICA Afternoon Delight gives you warm vanilla vibes with a grown-up twist. If you prefer something quieter, Le Labo Another 13 is soft, genderless, and skin-like, the kind of scent people notice only when they lean in close.

Upgrade Your Wrist Game

The Orient Classic AC00  has a sleek bracelet you'll wear to the office, brunch, and weddings for years. For something sportier, the G-SHOCK GA-2100 brings the iconic octagonal case and a tough build for everyday fits.

Travel in Style

The American Tourister Curio comes in fun colors, so spotting yours on the baggage carousel takes seconds. Frequent flyers will love the light, sleek Samsonite C-Lite. Swing by a travel essentials shop in SM for packing cubes and neck pillows while you're there.

Make Your 10.10 Trip a Full Day Out

Shopping is one of the best things to do in SM, but there's plenty to fill the rest of your day. Refuel at the foodcourt, catch a movie at an SM mall with cinema, and plan your route with the mall directory. Bring someone special along for one of the easiest indoor date ideas Metro Manila has to offer, or try the same plan at any of the 90 SM Supermalls nationwide.

Shop Early, Shop Smarter at SM

Your 10.10 haul is only the start of the holiday shopping season. SM Malls Online is rolling out "Magic Deals," our Christmas campaign running from October to December, with exclusive offers from your favorite SM tenants.

First up this October is Super Buy 1 Get 1, featuring 100 exclusive deals from tenants nationwide across dining, shopping, entertainment, and wellness. Wait—what do you mean new SMO users get a Buy 2 Get 1 free ticket to Museo del Galeon? Yes, and the list goes on once you open the app.

Check your SMAC card benefits and line up your vouchers before the sale starts. Start early, shop smart, and go gala to the max this 10.10 at SM.

Don’t forget to follow us on Facebook, TikTok, Instagram, and X to stay updated with all the latest news and happenings here at SM Supermalls. You can also check the updated entry guidelines and mall hours for 2026 here.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.