SM Mall of Asia celebrates Hello Kitty’s 50th Philippine anniversary

A Hello Kitty wonderland took over SM Mall of Asia, starting on August 22, to celebrate the beloved SANRIO character's 50th anniversary in the Philippines. Join the festivities at the mall's Central Atrium until September 22.

(L-R): SM Lifestyle Vice President for Licensing Partnerships Myra Monozca, SM Supermalls’ Assistant Vice President for Special Events and Tenant Marketing Hanna Carinna Sy, Hello Kitty, SANRIO Southeast Asia General Manager Cindy Loh, and SM Mall of Asia Senior Assistant Vice President for Operations Perkin So 

The celebration kicked off with a massive cake display, followed by a grand entrance through the iconic Hello Kitty lighted arch. Visitors were then absorbed in the amusing world of Hello Kitty, filled with a playful ball pit and themed photo spots such as the Music Academia and Transit Depot, along with Hello Kitty’s family and friends.

Hello Kitty celebrates her 50th anniversary in the Philippines at the SM Mall of Asia Central Atrium until September 22.

Fans young and old delight in the Hello Kitty-themed activities and merchandise.

The fun Hello Kitty 50th anniversary ball pit.

For food lovers, the launch featured a Krispy Kreme donut food truck serving special SANRIO-themed treats. Shoppers could also find a variety of Hello Kitty merchandise at the Toy Kingdom Express pop-up shop, stationary supplies, fashionable apparel from Crocs and Forever 21, along with Hearts & Arrows and Axis’ Hello Kitty jewelry and watches.

Limited-edition SANRIO-themed donuts from Krispy Kreme.

Roll in style with Hello Kitty roller blades from the Toy Kingdom Express pop-up shop.

Glow up with the special Hello Kitty light up cosmetic set.

The Hello Kitty celebration was a hit with fans of all ages, offering a fun-filled experience for the entire family.