SM brings Grand Magical Christmas Parade to Metro Manila, North Luzon starting this Friday

The Grand Magical Christmas Parade is coming to SM City Fairview for the first time. 

SM Supermalls is spreading festive cheer to more shoppers this holiday season as it brings its Grand Magical Christmas Parade to Metro Manila and North Luzon starting this Friday (Dec 6) at 2:00 pm and 4:30 pm.

The first leg of the Grand Magical Christmas Parade will kick off at the Mall Atrium of SM City Fairview, which will feature beloved Christmas characters like Santa Claus, elves, reindeer, and more, marching through the mall with lively music.

Magical characters will be part of the Christmas Parade.

The delightful parade is expected to be a whimsical celebration complete with great surprises, wonderful music, and vivid colors that complement SM City Fairview’s whimsical holiday funventure Christmas theme. The parade is also an added holiday attraction in SM City Fairview on top of its Christmas tree and decors, as well as its Anime-themed “Christmas at Cosplay City” zone.  

The enchanting experience will then continue at SM City Pampanga (Dec 11), SM City Manila (Dec 20), and SM Southmall (Dec 23).

SM Supermalls’ Grand Magical Christmas Parade first started at SM malls located in South Luzon. The annual Christmas tradition took a five-year hiatus due to the pandemic, but has made a grand comeback this year, returning as a bigger and merrier spectacle for mallgoers of all ages. 

Mark your calendars now and do not miss out on this magical holiday celebration with your loved ones. #SMGrandMagicalChristmasParade2024

Celebrate Christmas the SM Supermalls way and experience the Grand Magical Christmas Parade 2024!

Participating Malls