Experience the Latest Smartphones, Exclusive Deals, and a Maxed-Out Tech Experience at the Cyberzone Mobile Expo

Following a successful kickoff at your most loved mall SM North EDSA, the Cyberzone Mobile Expo continues its nationwide run, bringing together the latest smartphones, immersive brand experiences, and exclusive offers for Filipino consumers.

For many Filipinos, the smartphone has become the center of everyday life. It's where people work, create content, play games, manage finances, stay connected, and capture life's biggest moments. As mobile technology continues to evolve—with AI-powered features, professional-grade cameras, immersive gaming capabilities, and smarter connected experiences—choosing the right device has become more important than ever.

Recognizing this shift, SM Cyberzone launched the Cyberzone Mobile Expo —a nationwide showcase designed to help consumers discover, compare, and experience the latest in mobile technology, all in one trusted destination.

The first leg of the Cyberzone Mobile Expo successfully kicked off at SM North EDSA on July 11–12, welcoming thousands of shoppers eager to explore the newest smartphones, exclusive event offers, and interactive experiences from some of the biggest names in mobile technology.

More than just a mobile sale, the Cyberzone Mobile Expo transforms smartphone shopping into an immersive experience. Visitors can compare devices side by side, test the latest AI-powered features, experience mobile gaming performance firsthand, discover creator-ready camera phones, and receive expert guidance from brand specialists before making their purchase. Whether upgrading to a flagship smartphone, searching for a device built for gaming, finding a reliable everyday companion, or exploring the latest wearables and accessories, shoppers can discover technology solutions tailored to every lifestyle and budget.

This year's Cyberzone Mobile Expo is co-presented by DITO Telecommunity, reinforcing the importance of fast, reliable connectivity in today's increasingly mobile-first world. As smartphones become more powerful, experiences such as AI-powered productivity, cloud gaming, high-definition streaming, video calls, and content creation rely on dependable mobile networks. Together, Cyberzone and DITO are helping consumers unlock the full potential of today's mobile technology.

Joining the Mobile Expo in partnership with Salmon, Cyberzone also makes smartphone upgrades more accessible through flexible payment solutions, allowing more Filipinos to own the latest devices with greater affordability and convenience.

Adding another layer of excitement to the event is Razer Gold, the official Game Top-Up Partner, which brought the gaming community together through a dedicated Gaming Lounge available throughout both days of the expo. The interactive space gave visitors a chance to connect, play, and experience mobile gaming in a fun and engaging environment. On Day 2, the excitement culminated with a Mobile Legends tournament, drawing aspiring players, gaming enthusiasts, and spectators for an action-packed competition that further showcased Cyberzone as a destination for both technology and gaming communities.

Participating brands Vivo, TECNO, HONOR, Infinix, UGREEN, and DataBlitz also showcased their latest innovations through product demonstrations, exclusive promotions, and hands-on experiences, giving shoppers even more reasons to discover what's new in mobile technology.

The strong turnout during the opening weekend reflects the growing demand for hands-on technology experiences. Rather than relying solely on online reviews and product specifications, visitors were able to explore the latest innovations firsthand, compare features across multiple brands, ask questions directly to product experts, and make informed purchasing decisions with confidence.

"Technology is evolving faster than ever, and choosing the right smartphone has become more important than simply choosing the latest one," said Patrick Pacla, Vice President for Operations and Marketing (Sponsorship and Cyberzone) of SM Supermalls. "The Cyberzone Mobile Expo is designed to help Filipinos discover what's new, experience the latest innovations firsthand, and shop with confidence through our trusted retailers. Together with our partners DITO Telecommunity and Salmon, we're creating a more connected, accessible, and rewarding mobile shopping experience for everyone."

As the Philippines' largest and most trusted technology destination, SM Cyberzone continues to bring together the country's leading technology retailers and global brands under one roof. Through its network of authorized retailers, shoppers are assured of genuine products, reliable after-sales support, and the confidence that comes with #TechAssured shopping.

Following its successful kickoff at SM North EDSA, the Cyberzone Mobile Expo continues its nationwide tour with its next stop at SM City Laoag on July 18–19, 2026, followed by SM City Santa Rosa on July 25–26, 2026, bringing the latest smartphones, exclusive deals, immersive experiences, a maxed-out experience, and trusted shopping to even more communities across the country.

Whether you're upgrading your device, exploring the latest AI-powered innovations, discovering your next gaming smartphone, or searching for the perfect mobile companion that fits your lifestyle and budget, the Cyberzone Mobile Expo offers one destination where you can discover, compare, and shop with confidence—all while enjoying a maxed-out experience designed for every kind of mobile user.

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