AweSM Cebu 2026 Brings Sinulog Spectacle to the Max Across SM Malls

Sinulog season kicks into high gear as AweSM Cebu 2026 takes over SM City Cebu, SM Seaside,  and SM J Mall, delivering curated experiences that grow in energy, scale, and excitement as the  festivities unfold. Designed for families, foodies, creatives, and fans, the three malls’ celebration  transform everyday mall moments into a city-wide Sinulog gala. 

At SM City Cebu, the energy reaches full, maxed-out festival mode, where shopping, spectacle,  and star power take center stage. Festival enthusiasts can explore Sinulogtopia with Islands  Souvenirs from January 3–28 at the Lower Ground of the Main Mall, while the immersive GLOW  CITY: Sinulog Centerpiece at the North Wing Atrium sets the visual tone of the festivities from  January 8–21. Catch the electric moves of the AweSM Glow Dance Competition on January 17  at the North Wing, and crowd excitement peaks with Coco Martin Live on January 17 at the  Lower Ground of the Main Mall and the Kapuso Stars Mall Show on January 18 at the Main Mall. 

Meanwhile, SM Seaside City Cebu anchors anticipation through meaningful and distinctly  Cebuano experiences. The Sto. Niño Exhibit at the Cube Wing Atrium provides the spiritual heart  of Sinulog from January 8–28, while shoppers can check-out the homegrown flavors at Nakakalokal Goes to SM Seaside from January 16–18 at the Mountain Wing Atrium, and the  crowd-favorite AweSM Lechon Fest from January 12–18 at the Seaview Wing Atrium. Maxing out  the star-studded energy, the Sinulog Kapamilya Caravan rolls into SM Seaside’s concert grounds on January 17, while fur parents also get their moment at AweSM Petstival on January 24 at the  Mountain Wing Atrium. 

At SM J Mall, the celebration opens on a reflective and artistic note. Vested in Devotion: Cebu’s  Fashion in Faith exhibitruns from January 9–31 at The Atrium, Upper Ground, followed by Vested  Devotion: Rhythms of Cebu on January 18, and culminating in Vested in Devotion: Runway  Edition on January 31, highlighting the movement, music, and meaning behind Cebu’s devotion.  Creative tribes can enjoy hands-on experiences through AweSM Mask Painting on January 10 at  Kyureto Art Space, Second Level, while shoppers ease into the season with the AweSM Cebu Sale  2026 from January 12–18 at participating stores across SM J Mall, SM City Cebu, and SM Seaside. 

The Sinulog spectacle reaches its ultimate high on January 18, as SM City Cebu’s ILLUMINIGHT:  Sinulog Drone & Pyro Show takes centerstage fronting the North Wing expansion building at  7PM, and SM Seaside City Cebu’s AweSM Skypark Grand Pyro Display light up the Cebu skyline  at 9PM, delivering a breathtaking, city-wide finale built on maximum experiences that celebrate  devotion, creativity, and festivity at its grandest. 

About the AweSM Cebu Campaign 

Launched in 2019, the AweSM Cebu campaign is SM’s signature celebration of Cebuano culture,  creativity, and community, transforming malls into vibrant hubs of entertainment, local artistry,  and family-friendly experiences every Sinulog season. Each year, the campaign combines  shopping, culture, music, gastronomy, and innovative showcases, positioning SM Supermalls as  the ultimate destination for both Cebuanos and visitors seeking immersive Sinulog festivities.  Over the years, AweSM Cebu has become a city-wide tradition that brings the many colors,  rhythms, and flavors of the festival together—allowing everyone to experience the spirit of  Sinulog under one roof.

Participating Malls