A singer, songwriter, actress, and philanthropist—IU is indeed *the* ~celebrity~ of all celebrities. And to celebrate her 15th year in the industry, SM Cinema has partnered with Trafalgar Releasing to bring “IU CONCERT: The Golden Hour” on the big screen! Experience this special cinematic cut with immersive surround sound as you watch performances from her two-day sold-out concert at the Olympic Main Stadium in Seoul.

Excited for it? We are, too! Here’s everything you can expect when you watch “IU CONCERT: The Golden Hour” at SM Cinema:

Be mesmerized by the large-scale production.

Last September 17 and 18, 2022, IU went all out with her first live event after three years which, TBH, set every fan’s concert standards. There was even a drone show and fireworks display all *through the night*!


Photos from instagram.com/dlwlrma

Witness IU singing “Strawberry Moon” while in a hot-air balloondesigned like a strawberry moon!

Did you know that she came up with this heartwarming idea because she wanted to get closer to Uaenas who are seated far from the stage? IU really said I love my fans so much and I care for them. Best girl ever!

See her stunning concert outfits. 



Photos from instagram.com/dlwlrma

IU’s bejeweled dresses during “The Golden Hour” in Seoul were straight out of princesscore and we can’t wait to admire them (virtually) soon! Apart from the gowns, she also wore casual attire that suited her performances.

Get goosebumps as you watch the thousands of fans who filled the concert arena.


Photo from edam.official

The Olympic Main Stadium is every K-pop star’s dream venue since it’s one of the largest in South Korea. IU was able to sell out over 80,000 seats for the two-day concert and ICYDK, it was a star-studded show!

Sing along to her top-charting songs.


Photo from edam.official

Like "eight," "Blueming," and "LILAC"! During the concert, IU mentioned that it’s her last time performing “Good Day” and “Palette” live as she bid goodbye to her younger self—and that’s enough reason for you to watch the special cinematic cut.

Watch the performance here: https://youtu.be/Cxzzg7L3Xgc

Know IU more through short interviews.

If it’s your first time watching a K-pop concert-turned-documentary on the big screen, you should know that it includes Q&As with the artist. Through “IU Concert: The Golden Hour,” you’ll learn new facts about the Nation’s Little Sister + catch a glimpse of what happened behind the scenes of the live event.

Wave your i-ke bongs.


Photo from edam.official

Yup, you can bring your official IU lightstick inside SM Cinema and imagine you’re seated at the Olympic Main Stadium!

Spend a ~good day~ with your fellow Uaenas. 


Photo from facebook.com/IUPhilippines

We’re happy to report that there are block screenings organized by IU Philippines at SM Megamall, SM North Edsa, and SM Mall of Asia! Aside from watching the cinematic cut, you can fangirl with other Uaenas, take photos with an IU standee, and more. How exciting!

Celebrate her 15th anniversary

IU made her debut at the early age of 15 and her journey as an all-rounder isn’t an easy one. But with her talent, hard work, and genuine personality, she was able to make an incredible impact and become a sought-after Korean artist. Have a blast celebrating IU’s career at the exclusive screening of “IU CONCERT: The Golden Hour” at SM Cinema on September 28 and 30! Book your tickets now: https://www.smcinema.com/Browsing/Movies/Details/h-HO00000513

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