Eat & Drink
UBE CRAZE HITS SM NORTH EDSA THIS SEPTEMBER
Posted by SM Supermalls on September 23, 2026
MANILA, Philippines, 22 September 2026 — SM North EDSA is painting Quezon City purple as The Block Atrium turns into the ultimate ube destination for its first Ube Craze festival.
Until October 4, Ube Craze gathers 20 popular food and beverage brands for 17 days of ube celebration including Bibingka Manila, Cha Tra Mue, Cold Stone, Famous Belgian Waffles, Fickle, Karabella, Khun Thai Tea, Macarons Macarons, Matchanese, Milksha, Mom’s Ube & Triple Chocolate Champorado, Muhlach, Nords, Panero, Pocofino, Polland, Project Pop Shake, Quickly, Red Ribbon, and Yogorino.
Select brands will also introduce festival-exclusive ube creations for the ultimate ‘ubemaxxing’ experience.
The event highlights diverse culinary takes on the beloved Filipino root crop as part of SM Supermalls’ month-long Food Fest.
Experience your favorite Ube treats, flavors, and creations at your most-loved mall in the north. Admission to Ube Craze is free. For more details, follow SM North EDSA’s official social media accounts or visit www.smsupermalls.com.
###
About SM Supermalls
SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.
Through "My SM," SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.
My SM. Your Most Loved Supermall.
