The fans of the boy groups BTS and SEVENTEEN are in for some treats as the Philippines will be the 3rd stop in South East Asia to open an ‘IN THE SOOP’ pop-up store this July 1, 2022!

Set to open in SM Mall of Asia, Pasay City, the pop-up store will showcase a wide range of merchandise under the theme ‘IN THE SOOP,’ a South Korean reality series featuring the world-renowned boy groups BTS and SEVENTEEN in their special encounters with nature during their breaks away from their idol schedules.

‘IN THE SOOP,’ operated by HYBE, launched its first leg in Seoul last September 2021 and recently opened pop-up stores in Singapore and Malaysia in Southeast Asia. The store will be open to the public for a limited time from July 1 to October 1 and in one location only.

The Philippines showcase will bring hundreds of exclusive merchandise featured in the reality series, including apparel used by the idols. Kpop fans, especially ARMYs and CARATs, are also expected to enjoy the calm and nature-like set-up of the pop-up space and will also get to shop the ‘PERMISSION TO DANCE’ and ‘TINYTAN’ merchandise collection.

What to expect at the ‘IN THE SOOP’ Pop-Up store?

BTS and SEVENTEEN ‘IN THE SOOP’ POP-UP STORE at <a href='' target='_blank'>SM Mall of Asia</a> | SM Supermalls

Photo zone

We are having Soopy in the front of the house to welcome and chill with you and your squad in the photo zone to commemorate this special pop-up event in Manila! Don’t forget to post your photos with the hashtags #in_the_SOOP and  #in_the_SOOP_PH!

BTS and SEVENTEEN merchandise IN THE SOOP-themed collection at <a href='' target='_blank'>SM Mall of Asia</a> | SM Supermalls

Exclusive to the IN THE SOOP pop-up store, you can shop for your favorite BTS and SEVENTEEN merchandise together with the IN THE SOOP-themed collection.

Everyone is invited to visit the store and take photos in the photo zone as long as they follow the health protocols of the SM Mall of Asia. Children must be accompanied by their parents at all times on the premises as well as in the photo zone area.

Operation Details and Schedule
Location: Level 1, South Main Mall, SM Mall of Asia
Dates: 2022.07.01 - 2022.10.01
Operating Hours: 10:00AM – 10:00PM (daily)

Walk-in guests are welcome to visit and shop in the store at any time. But for hassle-free shopping, we encourage customers, especially PWDs, senior citizens, and guests with children to make a reservation via MorningKall.

To find out more about this pop-up store and its upcoming releases, visit or follow @morningKall on Facebook, Instagram, and Twitter or stay tuned for announcements through SM Mall of Asia Facebook at SM Mall of Asia Official and on Instagram @themallofasiaofficial or check the hashtags #in_the_SOOP_PH #in_the_SOOP.