As Christmas is just around the corner, SM Supermalls encourages shoppers to make the holiday season even more special by creating circles of happiness! 

Last September 16, SM began its 100 Days of Happiness where they partnered with individuals and organizations that provide opportunities and create livelihood for communities of girls, women deprived of liberty, and people with disabilities. And in case you’ve missed it, each of the 76 participating SM malls has started creating circles of happiness by supporting cause-oriented organizations.

Want to help create a circle of happiness? Here are ways how:




Support underprivileged women communities through Zarah Juan's Vote to Tote Bags (center) at SM Megamall (left) and SM North EDSA (right)

Level up your OOTD with a tote bag made of recycled tarpaulin

Love the Earth and make sustainability a lifestyle when you purchase a tote bag made from recycled tarpaulins. SM partnered with Spark PH, Babaylan, PAMANA (through CREST), and bag designer Zarah Juan to sell tarpaulin tote bags sewn by marginalized women and female persons deprived of liberty (PDLs). Proceeds from these bags will be given to the PDLs and their families in Quezon City, Likhaan Center of Women's Health Pasay, Spark / Women of Taguig, SPED of Odelco Elementary School through the Rotary Club of Pag-Asa Quezon City, and the Cameleon Association, Inc. in Iloilo.


Send the gift of love to mothers this Christmas through the handicrafts made by Project PEARLS' at SM North EDSA (left) and the Gifts and Graces Trade Foundation at SM Megamall (right)

Love local with every purchase of a hand-crafted item made by women 

Apart from tote bags, you can also gift your loved ones with hand-crafted items made by the moms at Project PEARLS' Giving Resources and Opportunities for Women (G.R.O.W.) program at SM North Edsa. Or, you might also want to check out the woven accessories, household items, and home decors made by Gifts & Graces Fair Trade Foundation at SM Megamall. There are also other artisanal crafts like bayongs, scented candles, and soaps you can give your loved ones which you can purchase from select SM malls.




Support our local artists through the Christmas cards by the Mouth and Foot Artists of the Philippines, shirts by Linya-Linya, and essential oils by Scentful Living at the SM Mall of Asia

Be creative with handmade Christmas cards, shirts, and essential oils

Meanwhile, the SM Mall of Asia partnered with the Mouth and Foot Artists of the Philippines, Linya-Linya, and Scentful Living to come up with custom-made Christmas cards, shirts, and essential oils. The proceeds of these giftable items will be donated to the Association of Mouth & Foot Painting Artists, Angat Buhay Foundation, and the Down Syndrome Society of the Philippines.


Sweeten up everyone's day with a box of chocolates made by Filipino artisanal chocolatiers at the Swiss Embassy Angels for Angels booth (left) and relive the joy and nostalgia of Larry Alcala's work through his Christmas Cards from UNICEF (right) soon at The Podium

Make the holidays sweeter with a box of chocolate

What’s Christmas without a box of chocolates? This year, The Podium partnered with the Swiss chocolatiers and the Philippine artisanal chocolate industry in making a chocolate recipe using healthier alternatives for the Angels for Angels initiative with the Swiss Embassy. Also, handmade cards by Larry Alcala will be up for sale at The Podium. By purchasing chocolate bars made out of this recipe and specially made cards, KADIWA farmers, UNICEF kids, and women communities of the Swiss Embassy will greatly benefit from this initiative. 

"We want to create a circle of happiness in all our SM malls by featuring products of cause-oriented programs which we will offer to our shoppers who, in turn, give them to friends and family, and ultimately, benefit the communities that created these products," said SM Supermalls President Steven T. Tan during the event launch.

There are still less than 40 days before Christmas so go to the nearest SM mall and make the festivities more meaningful by joining the 100 Days of Happiness campaign. For the list of all partner institutions and their beneficiaries visit and follow @smsupermalls on all social media accounts.