Just a few more weeks until the most wonderful time of the year! Prepare those holiday parties, twinkling decorations, and lovely gifts as SM Supermalls marks the start of the much-awaited Christmas countdown in the Philippines – world’s longest Christmas celebration.

“SM has been part of every Filipino family’s Christmas tradition for six decades. This year, SM makes it more memorable with fun surprises and shopping deals for gifts to help you create and share Christmas moments with your loved ones,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing.

With less than 100 days to Christmas, start your holiday shopping early with these gift ideas:


  • Good food. Be spontaneous and give your family, friends, and co-workers holiday gift baskets that contain their favorite delicacies. Christmas baskets are now available at SM Markets for as low as P350.


  • Toys. All the little angels in your life will be thrilled by the Toy Kingdom Toy Fair filled with fun toys like playhouses, Lego, dolls, and many more! Get up to 50% off on kids’ toys until September 31 only.


  • Kids’ clothes and accessories. Once you’ve started looking at the cutest baby jackets, sneakers, and socks, you can never stop. Enjoy up to 50% off on select children’s clothes, shoes, and accessories at The SM Store from October 1 to 31.


  • Skincare sets. 2018 has definitely been the year of self-care. What better way to treat your loved ones than with skincare products? Give the gift of beauty with Watsons gift sets for as low as P99, starting October 1.


  • Everything else. Everything you’ll ever need is at SM, the country’s one-stop wonderland for mallgoers. Shop around and something will surely catch your attention at the #AweSM Pre-Holiday Sale. Shoppers can experience 60-themed deals, such as get 60% off, pay only 60%, pay Php60 less, and pay only Php60 from October 19 to 31!

Spending time with loved ones and shopping for gifts make #ChristmaSMoments a lot more meaningful. Head on to your favorite SM mall to experience and discover fun treats and surprises this holiday season!


For exclusive news about SM Supermalls, visit or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.