SM painted the town PINK for Breast Cancer Awareness Month

November 16, 2023

SM painted the town PINK for Breast Cancer Awareness Month


SM Cares, the corporate social responsibility arm of SM Supermalls, highlighted its solidarity with women, especially breast cancer patients and survivors, with various Pink Ribbon activities it co-hosted in October with partner organizations in various SM malls.


SM landmarks, including the ‘MOA Globe’ in SM Mall of Asia and ‘The Cube’ in SM Seaside City Cebu, were illuminated in pink throughout the month of October.


Pink Ribbon Warriors on Wheels with Harley Davidson in SM City Cebu.

SM Seaside Cebu and SM City Cebu made use of breastfeeding stations as "Pink Rooms" for breast examinations.



The I Can Dance I Can Serve event, honored survivors and supported fighters in SM City Tarlac.

Newly-opened SM Center San Pedro in Laguna lighted the mall’s grand staircase in pink.


SM employees joined watch parties nationwide to learn about breast health.

Pink Zumba Party at SM City Davao showcased an energetic display of support for Breast Cancer Warriors and Survivors.


Pink Talks in SM City Molino, SM City Davao and SM City Cebu to raise awareness on breast cancer.

SM Supermalls President Mr. Steven Tan and Estee Lauder Country Manager Ms. Sharyn Wong launched the Look Good, Feel Good activities at SM Megamall.

One of the activities highlighted in the Pink Ribbon October was the #StoriesMatter campaign. SM Cares amplified the voices and experiences of breast cancer survivors and warriors through the retelling of their stories in the hope that they serve as inspiration for all patients and their loved ones.

#StoriesMatter featured amazing women who survived Breast Cancer:


Ms. Linda Panutat, 26 Years Survivor

Ms. Behilda Cañezo, 11 Years Survivor

Ms. Linda Abelides, Stage 4 Warrior

Ms. Mary Ann Alcordo Solomon, 19 Years Survivor

SM’s Pink Ribbon Month culminated with a touching ballet performance entitled the “Beautiful Girl: Odyssey of  a Breast Cancer Patient.” In partnership with the Philippine Ballet Theater, the October 30 show was held at the Music Hall of SM Mall of Asia in Pasay City.


The Philippine Ballet Theater brought to life the inspiring story of hope for breast cancer patients.


Present in the October 30 tribute to breast cancer patients were: Mr. Richard Caluyo, SM Cares Asst. Vice President; Atty. Pearly Joan Jayagan Turley, SM Supermalls Asst. Vice President and SM Cares Program Director for Women; Ms. Socorro Pacificador, President of Bosom Buddies Inc; Maria Lourdes V. Cortez, Chairman, Kasuso Foundation; Ms. Nikoy De Guzman, President, I Can Serve Foundation; Atty Peter Pardo, Chief of Staff of Mayor Imelda Calixto-Rubiano of Pasay City; Atty. Georgia M. Pangan, President, Kasuso Foundation; Dr. Clevelinda Calma, President, Philippine Breast Cancer Society; Dr. Melanie Cruz, Secretary, Philippine Breast Cancer Society.


Atty. Pearly Joan Jayagan Turley, SM Supermalls Asst. Vice President and SM Cares Program Director for Women; Atty. Peter Pardo, Chief of Staff of Mayor Imelda Calixto-Rubiano of Pasay City; and Dr. Beverly Ho, Department of Health (DOH) Asst. Secretary warmly welcomed everyone to an evening of inspiration and empowerment.


‘‘Beautiful girl’ was attended by 382 breast cancer warriors, survivors, families, and advocates from partner organizations who aim to raise awareness and provide support for those affected by breast cancer.

SM Cares Program Director for Women and SM Supermalls Assistant Vice President for Corporate Compliance, Atty. Pearly Joan Jayagan Turley said “Tonight’s ballet is a salute to your beauty that no matter what happens to your physical attributes, whether you lose a part of your body, a hair, some friends along the way, at times you will be in despair but as long as you persevere, and have hope, love and faith you will always be a beautiful girl for your loved ones and in the eyes of god!” She further stated "let this show serve as a reminder of the incredible strength that resides within each one of us and as an opportunity to join hands in the fight against breast cancer.”

SM Cares is a strong advocate for enabling safe spaces that care for the welfare of women. The SM Pink Ribbon Month has been celebrated by SM since October 2017, with various programs such as access to free medical breast examination, motivational talks from breast cancer survivors and breast cancer awareness fora with health experts.