November 04, 2022

BOJ_Inner_1The SM Bears of Joy charity project of SM Cares is back to bring holiday cheer to children in need this Christmas. For this year, SM Cares went with the theme "I-share ang ligaya ng pasko kasama ang SM Bears of Joy" featuring SB19's song Ligaya. The collection features four adorable designs inspired by "family," reminding shoppers to share the joy of Christmas and their love for their family members with those in need this season.


Meet the SM Bears of Joy FamBears Edition

SM celebrates Filipinos' enduring and unconditional love for our families this holiday season through the SM Bears of Joy.  It reminds us that amid these trying times, there's always a family to love and support us no matter what. The SM FamBears design hopes to encourage everyone to extend and share the love of family that most of us are grateful for to a child in need.


Daddy Bear: Daddy bear is a hard-working dad that strives to provide for the family and someone you can always lean on. He's the best role model we could ask for.

Mommy Bear: Mommy Bear is a loving and caring mom. She's always ready and willing to present herself at all times. She's the greatest gift because of her unconditional love. 

Brother Bear: Brother Bear is here to keep everyone safe. He's the most protective yet the coolest member of the family.  He loves playing, vlogging, and other trendy stuff! Brother Bear is someone you can trust and always consistent!

Sister Bear: Sister Bear is kindhearted and the sweetest FamBear! Her hugs and kisses will take your worries away. She's a joy to spend time with and a big inspiration to the whole family! 

The Bears of Joy 2022 are now available in select SM Supermalls nationwide and online through the Toy Kingdom Online Store and SM Malls Online. Here’s the updated list of where you can find the SM Bears of Joy: 






To get more updates about the SM Bears of Joy 2022, visit the official social media accounts of SM Cares (Facebook, Tiktok, Twitter, and Instagram: @OfficialSMCares).