Pop Into the Holiday Spirit with SM B-Pop Bears of Joy

November 09, 2023

Pop Into the Holiday Spirit with SM B-Pop Bears of JoyBOJinner_1_1430x765

The SM Bears of Joy charity project aims to encourage generosity and spread holiday cheer to children in need this Christmas.

SM Cares, together with SM Supermalls and Toy Kingdom, returns with their annual Christmas charity project, the SM Bears of Joy.

This year, SM debuts their very first B-POP (short for Bear Pop) group, the Bear Pop Squad. This new group of idols captures the hearts of fans with the relatable stories they share, mirroring their fans’ daily experiences.


The Bear Pop Squad aims to inspire the same sense of community displayed by pop fandoms as mallgoers join in sharing a bear to a child in need for every purchase

Meet BIN, the group’s groovy dancer, who also enjoys nature hikes with his friends and volunteering at coastal clean-ups in his spare timeBOJinner_4_800_x_800

EYA’s strong personality comes out in her rap verses, but deep down, she’s an angel who loves to bike, enjoys payday sales, and has a heart for dogs (even if she’s allergic to them)


The squad’s maknae, ACE, is a vocal powerhouse, who makes friends with people both in and out the industry, and loves to volunteer at children’s hospitals


RINA is the group’s beloved leader, always ready to lend a hand to help those in need and a Grandma’s girl who always takes on the household chores

This collection features four brand-new designs that draw inspiration from the K-POP and P-POP community, and highlights the unity and togetherness in fan culture when it comes to celebrating shared interests.

SM’s Bear Pop Squad hopes to encourage customers and mallgoers to celebrate both the love of friendship and community as displayed by pop fandoms, and share that with children in need this Christmas season.

Buy one bear and donate another for only 250 pesos! The Bear Pop Squad will be available starting November 15 until December 25, 2023 in select SM Supermalls and Toy Kingdom branches, and can also be purchased through SM Online and Toy Kingdom Online Stores.

You can find the SM Bears of Joy at the following locations: