Women and Breastfeeding Mothers

Our Program for Women and Breastfeeding Mothers promote the good health and well-being of women and nursing mothers.  With the establishment of the Breastfeeding Stations across all SM Supermalls nationwide, the program supports the individual choices that a mother may make, with regard to her health and breastfeeding preference. The program also supports partnerships that advance the cause of women’s health such as the annual Pink Ribbon for Breast Cancer and Breastfeeding Month celebrations such as “Hakab Na!”.

Our partners include the Department of Health (DOH), Department of Social Welfare and Development (DSWD), Philippine Breast Cancer Society, NATALAC, and Breastfeeding Pinays.



Breastfeeding Stations in all SM Malls Nationwide

Mothers are free to breastfeed anywhere in the mall and SM supports their individual choices on child care and nourishment. For mothers who opt for comfort and privacy, 80 SM Malls have breastfeeding stations typically located beside the Mall Clinic. To date, more than 1M mothers have already been served by the Breastfeeding Stations, since its first Breastfeeding Station in SM Megamall year 2006. 

View Breastfeeding Station Locations


Hakab Na! (Latch On)

Hakab Na! is held every August, in celebration of Breastfeeding Awareness Month. Every year, thousands of mothers and families converge to promote breastfeeding. It is held in partnership with Breastfeeding Pinays, the Department of Health and UNICEF Philippines.


Pink Ribbon Day for Breast Cancer

Pink Ribbon Day is held every October in observance of Breast Cancer Awareness Month. Annually, hundreds of women are given free clinical breast examination. Motivational talks from breast cancer survivors are also part of the program. The project is held in partnership with the Philippine Breast Cancer Society and the Department of Health.