SM Celebrates National Autism Consciousness Week with great strides in true inclusion

SM Supermalls enters its new era as a truly inclusive Mall for All with ground-breaking milestones launched during this year's National Autism Consciousness Week (NACW).

Through its Corporate Social Responsibility arm, SM Cares, SM celebrated acceptance and appreciation with nationwide efforts that aimed to elevate the mall-going experience of Filipinos on the autism spectrum in accommodating spaces built to be loved.

"This year's celebration of the NACW is a great step forward for SM Supermalls as we hosted 'Lights Up, Sounds Down' (LUSD) and opened the very first 'SM Sensory Lab'--the country's only dedicated mall space for people with sensory processing challenges," said Steven Tan, SM Supermalls President. "On top of our year-long programs to uphold inclusivity across all malls, these milestones echo our ultimate desire of ensuring every single customer finds their most loved space at SM."

SM Sensory Lab: An innovation in accommodating mall spaces  

Crowning the celebration was SM's launch of a ground-breaking innovative space designed to serve children and adults experiencing sensory processing challenges. In partnership with the Department of Social Welfare and Development (DSWD), and the National Council on Disability Affairs (NCDA), and with the support of the Autism Society Philippines, the SM Sensory Lab was officially opened in SM Mall of Asia as the country's first-ever calming corner.

"Opening the SM Sensory Lab was a natural next step in our relentless pursuit of making our malls truly inclusive. We collaborated closely with the DSWD, NCDA and Autism Society Philippines to ensure we were making all the right considerations for something that's never been done before," said Tan.

With soft lighting, calming seating, and sensory-friendly features, the SM Sensory Lab brought accessibility into everyday mall life — showing that inclusion goes beyond awareness and is rooted in thoughtful design and lived experience. The space was built to accommodate a total of 10 people to give persons with sensory processing challenges and their guardian enough space to feel at ease.

Enhanced through the SM Malls Online App, customers who may need the space simply have to scan a QR code through the app to use the space completely free of charge.

Lights up, Sounds Down: Specialized events bringing families together

At the heart of the week’s activities was also Lights Up, Sounds Down — sensory-friendly movie screenings designed to remove common barriers that make traditional cinema settings overwhelming. 

In partnership with SM Cinema, the series of screenings was tailored specifically for the ease and comfort of customers on the autism spectrum. Across selected malls, families were welcomed into theatres with adjusted lighting and reduced sound levels, creating an environment that fostered comfort, joy, and shared experience.

"Something as simple as going to the cinema can be a stressful experience not just for people on the spectrum but for their families as well. Through this effort SM intentionally enhanced an accommodating movie-going experience through SM Cinemas so people with autism and their families can finally watch a film in a movie house together," said Tan.   

When SM Supermalls first hosted LUSD, the initiative was a one-mall event. Now, the effort has grown to accommodate more than 5,000 participants with their families in screenings spanning multiple malls across the Philippines. This year, two new malls expanded the reach of the event with SM City BF Paranaque and SM City Butuan joining the network of SM Supermalls hosting their own screenings. 

Additionally, inclusivity measures are implemented consistently nationwide through SM Cares. Information campaigns empower empathy and greater acceptance of individuals with autism. Mall front-liners like security guards, mall tenants, and mall operations are also trained and given refresher courses on how to support customers on the spectrum.

“Being an inclusive mall isn’t just a one-week observance,” said Tan. “Our efforts for this celebration are reinforced by our strengthened resolve to continually ensure every SM Supermall in the country empowers its people and surrounding communities to be accepting, appreciative and accommodating to our customers regardless of their needs.”

About SM Cares 

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.