1.  The SM Super TikTok Challenge is open to all individuals age thirteen (13) years old and above.

a. For the Super Fam category, participants must be 13 years old and above but they may be joined by immediate family members under 13 years old in the video entry.
b. For the Super Paw and Super You categories, the participants and other members seen in the video entry must be 13 years old and above only.
c. Employees of Shopping Center Management Corporation (SCMC), their affiliates, sponsors, organizers, advertising agencies, and judges, including their relatives up to third degree of consanguinity or affinity, are not eligible to join this competition.



  1. Registration and video entry submission period is from 12:00AM of October 1, 2021 to 11:59PM of October 15, 2021. Contestants must fully accomplish the registration requirements before sending their entries.
  2. Promo date extension from 12:00AM of October 16, 2021 to 11:59PM of October 22, 2021.
  3. To register, the contestants must follow the registration process:
    a. Interested participant must visit the microsite: supertiktok.smsupermalls.com
    b. Participant must create a profile by accomplishing the online form needed:
  • Name
  • Age
  • Address
  • Contact Number
  • Email Address
  • Name of preferred mall they want to represent
  • Profile photo + short description (for the Creator profile)

c. Preferred Mall Representation. The participant will have the option to choose which SM mall branch they prefer to represent in the competition.

  1. The chosen SM mall branch will also be where they will claim the prizes when declared as winner.
  2. The table shows the list of participating SM mall branches per region.

    North Edsa, Megamall, Mall of Asia, Southmall, Aura Premier, Fairview, Novaliches, San Jose Del Monte, Sta. Mesa, Manila, San Lazaro, Taytay, East Ortigas, San Mateo, Masinag, Marikina, Sucat, Bicutan, BF Parañaque
    Baguio, Rosales, Urdaneta, Cauayan, Cabanatuan, Olongapo Central, Tarlac, Olongapo, Pampanga, Clark, San Fernando Downtown, Telabastagan, Marilao, Baliwag, Valenzuela
    SOUTH LUZON (13) Bacoor, Dasmariñas, Molino, Rosario, Trece Martires, Santa Rosa, San Pablo, Calamba, Batangas, Lipa, Lucena, Naga, Legazpi
    Cebu, Consolacion, Seaside City Cebu, Iloilo, Bacolod, Puerto Princesa, Cagayan De Oro, CDO Downtown Premier, Butuan, Lanang Premier, Davao, General Santos, Mindpro

d. Participants will receive a confirmation email to validate their profiles.

e. Contestant may only register one account per one unique TikTok user.

4. To submit their entries, participants must follow this process:

  1. Participants may submit their entries within the contest period: October 1, 2021 (12:00AM) to October 22, 2021 (11:59PM).
  2. Participants must choose the category of their TikTok entry/entries – Super Fam, Super Paw, Super You.
  3. Contestant should have their TikTok accounts and the entries are set to public.
  4. Participant must upload their entry/entries in their TikTok accounts, specify their social media handle(s) and submit the link(s) to their entry/entries.
  5. Each contestant may submit up to a maximum of 6 unique entries across all 3 categories. Submitted video entries cannot be re-submitted by another user to avoid duplication.
  6. For entries with duplicates, the first one submitted will only be considered for the contest.


  1. In the event that two or more entries from one contestant will be selected for the Top 12 Finals, the said contestant must choose which entry they will ultimately submit for the final judging. A finalist can only win in one category.

  2. Top 12 Finalists will be announced and notified on October 27, 2021 prior to the final judging and the website voting.

  3. Website voting for the Super Bet Award will commence from 12:00AM of October 28, 2021 to 11:59PM of October 31, 2021.

  4. SM Supermalls will be screening and judging the entries based on the Judging and Selection process. If, for any purpose, the brand deems the submission to be unqualified or falls under other reasons, SM reserves the right to disqualify the entry.

  5. The contestant is responsible for their own production expenses and logistic arrangements. Neither SM Supermalls nor any of those involved in any capacity in organizing, executing, judging or supplying prizes for the SM Super TikTok Challenge is responsible for covering or reimbursing any expense that maybe incurred by the contestants.

  6. The contestants and the winners agree to the use of their photograph/s, name, personal biography, submitted video and audio material/s within the current calendar year and in the succeeding two (2) years, and the use of that information in all forms of media and communication related to SM Supermall and SM Super TikTok Challenge without compensation, consideration or notification and hereby releases SM Supermalls, its employees, representatives, and organizers, from any claims or liability arising out of or with respect to such use and , in particular, irrevocably assign any and all copyright right to SM Supermalls regarding the contestant’s submitted entry/material in the SM Super TikTok Challenge and the contestant and his/her parents or guardians waives any and all moral rights relating to same.

  7. The general rules and regulations of the SM Super TikTok Challenge do not impose any obligation on SM Supermalls or any other individual, company, or organization to post or repost and broadcast or rebroadcast entries submitted by contestants or imposes liability on SM Supermalls or any other individual company or organization for failure to do so.

  8. While recognizing that the judges, corporate sponsors, parents/guardians and contestants may know each other outside of this competition, SM Supermalls asks that no contact or communication intended to influence, or that would tend to influence, a judge’s decision about the contestant’s entry shall occur between contestants and SM Super TikTok Challenge judges or corporate sponsors.



  1. Contestants may send their own original, creative, and funny TikTok video entry of the 2018 version of The SM Store "We've Got it All" Jingle by singing, lip syncing, dancing, and/or creating short skits using the male, female or minus one versions of the said SM Store Jingle in their TikTok entries.

  2. Contestants may go to the official SM Supermalls TikTok account to download the official contest audio tracks. Participants may add sound effects as long as it does not distort the jingle.

  3. The participants can also add editing effects of their liking to the visual such as texts, filters, and green screen.

  4. Contestants may choose to send entries for any or all of the following categories:

    No. of members seen in the entry 2 family members and above Maximum of 6 members and no limit on the number of pets 1 to 8 members
    Requirements Entry must clearly show members of the family (parent/s, grandparent/s, & kids) Entry must clearly show any kind of pet, and persons age 13 years old and above only. Entry can show individual or group of friends 13 years and old above only.
  5. The running time for the TikTok video should be a minimum of FIFTEEN (15) seconds and maximum of TWENTY (20) seconds only including visual and audio effects.

  6. Contestants may choose to shoot within their homes, or at any participating SM malls or non-competitor venue. For those who opt to shoot at any participating SM malls or any non-competitor venue, they may only shoot in the mall's common areas (except for escalators, elevators, and restrooms). The production should always follow minimum health protocols; failure to comply will automatically mean disqualification.

  7. The quality of both audio and video should be seamless, clear, and with visual impact. Low-quality videos such as but not limited to the following: low resolution, too pixelated, too shaky, SM jingle can’t be heard properly, etc. will be disqualified.

  8. Profanities or vulgarity, content not safe for work (NSFW), potentially harmful actions/activities, and violence captured in the video will automatically mean disqualification.

  9. The TikTok entry should include the campaign’s official hashtag: #SMSuperTikTok. Misspelled or incorrect hashtag will mean disqualification.

  10. The participant’s TikTok entry privacy should be set to public until the end of the contest.

  11. To ensure that all submitted entries are compliant to the established contest guidelines, each SM Supermalls branch will execute a screening process prior to the determining of the Top 12 finalists. Non-compliant entries will automatically merit disqualification.

  12. Any violation of the contest mechanics with the concurrence of DTI shall be a ground for disqualification.


  1. All judging process will require the presence of DTI and SM representatives should be present to witness the judging and selection procedure through virtual coordination.

  2. The criteria for judging the qualified entries to determine the Top 12 Finalists and the Grand Winners will be as follows:

    AweSM Quality Execution, dynamic editing, and overall quality of production 50%
    Viral-bility Share-worthiness or the potential of the video entry to be a viral sensation 25%
    Replay-worthy Entertainment Value 15%
    Stan-worthy Personality Charisma, confidence, charm 10%
    TOTAL 100%
  3. In the event of a tie, the contestants will have to be re-evaluated by the judges based on their entries. The same criteria will be used for judging. The contestant with the higher score will be declared as part of the finalists or the grand winners.

  4. All judges’ decision with concurrence of DTI is considered final.


  1. Selection of the Top 12 Finalists will virtually happen on October 23-26, 2021, 10am-5pm.

  2. There will be a total of three (3) finalists for each region, wherein there will be one (1) finalist per category per region. The table below shows the breakdown of the Top 12 Finalists.

    Metro Manila 1 1 1 3
    North Luzon 1 1 1 3
    South Luzon 1 1 1 3
    Visayas & Mindanao 1 1 1 3
    TOTAL 4 Super Fam Finalist 4 Super Paw Finalist 4 Super You Finalist TOP 12
  3. The panel of judges to determine the Top 12 Finalists will consist of three (3) representatives with the presence of the DTI and SM representatives.
    1. Patrick Daaca, Brand Strategist
    2. Daniel Reyes, Content Strategist
    3. Miko Portes, Senior Content Strategist


  1. The three (3) Grand Winners will be determined from the video entries of the Top 12 Finalists.

  2. Selection of the Grand Winners per category will virtually happen on November 5, 2021, 10am.

  3. There will be a total of three (3) Grand Winners, wherein there will be one (1) winner per category.

  4. The panel of judges to determine the Grand Winners will consist of three (3) representatives with the presence of the DTI and SM representatives.
    1. Steph Torio, Associate Content Director
    2. Nika Julia Marañon, Social Strategy Manager
    3. Toni Anne Clyn Inot, TikTok enthusiast (@doublebeom)



  1. The video entries of the Top 12 Finalists will automatically be qualified as entry for the Super Bet special award. The Super Bet Award winner will be determined by online voting.

  2. The Super Bet Award winner will be the video entry with the most number of votes accumulated through the online voting within the voting period: October 28, 2021 (12:00AM) to October 31, 2021 (11:59PM).

  3. Online voting will take place in the microsite: supertiktok.smsupermalls.com.

  4. Online voting will commence 12:00AM of October 28, 2021 to 11:59PM of October 31, 2021. Website voting feature will automatically close at the end of this period.

  5. Shopper may cast one vote per device, per day within the specified voting period.

  6. Website administrator from SM Head Office will extract all votes on November 4, 2021.

  7. The entry with the highest number of votes will be declared as winner.

  8. In case of a tie, the entry with the highest number of likes in the contestants’ TikTok post as of October 31, 2021 will be declared as the winner.

  9. A DTI representative will witness virtually the entry extraction process of the votes up to the selection of the Super Bet Award winner.

  10. Details of the winner, containing the signature of the DTI representative, will be sent to the SM Project Representative via an official email notice.

  11. The Super Bet Award Winner will be announced during the Zoom Party on November 7, 2021.


  1. The Top twelve (12) Finalists will move on to the next stage of the competition. The Top 12 Finalists will be declared on October 27, 2021 via official SM Supermalls website and SM Supermalls Facebook Page.

  2. The Grand Winners for each category and the Super Bet Award Winner will be announced during the Zoom Party on November 7, 2021.


  1. The list of prizes will be as follows:

    TOP 12 FINALISTS PHP 20,000 PayMaya Credits per finalist
    GRAND WINNERS PHP 100,000 worth of shopping money per category winner (P50,000 PayMaya Shopping Credits + P50,000 SM Gift Pass)
    PHP 50,000 worth of shopping money for the Super Bet Award winner (P30,000 PayMaya Credits + P20,000 SM Gift Pass)


  1. The Top 12 Finalists and Grand Winners will be notified regarding the claiming of prizes by phone, email, and registered mail based on the official entry information submitted to SM Supermalls. It will also be announced during the Zoom Party on November 7, 2021 and on SM Supermalls’ Facebook page.

  2. Prizes can be claimed within 60 days from receipt of notification. Winners are to claim the prizes on the mall they represented based on their website registration.


  1. To claim prizes, the winners must send the following to SM Supermalls using the registered email address.
    • Photocopy of any valid government-issued ID with photo (e.g. Passport, Driver's License, SSS ID, Voter's ID)

  2. A representative from SM Supermalls will provide the following to the winner:
    • Details and mechanism/process regarding the claiming of the prize
    • Copy of the Winner’s Certificate. Once cleared and understood, the winner will affix their e-signatures to the Winner’s Certificate and send back the signed copy to SM Supermalls.

  3. All items to be redeemed under this promotion shall be given tax-free.

  4. Prizes not claimed within sixty (60) days from receipt of notification will be forfeited with prior approval of DTI.

  5. All prizes are not transferrable and not convertible to cash.