SM Supermalls

Expanding? Be one of
100 startups to set up
shop at SM Supermalls!

Apply today Play Watch how it works

The SM StartUp Package nurtures and supports micro entrepreneurs by
offering multi-dimensional opportunities and mentorship programs.

Why locate with SM?

  • Great mall locations
  • Start up friendly rate
  • Assured marketing support on SM’s extensive digital assets
  • Help to set up cashless payment system with BDO Pay and BDO Checkout
  • Easy terms for micro financing through BDO Net Bank

Power up your business with
The SM StartUp package.

Get a chance to upgrade with a mall kiosk and more!
The SM StartUp Package is looking for businesses under:

Health & Wellness
Home Hobbies and
At-Home Experiences
Smart Gadgets for
Functional Fashion
Comfort Food
SM has your back! Boost your business with these benefits:
Rent concession
Use of kiosks
Mentoring programs on operations, marketing, and financial management
Marketing assistance
Financial assistance
The SM StartUp Market is located in leading SM Malls around the Philippines:
SM City Clark
SM City Pampanga
SM City Grand Central
SM City Sta. Rosa
SM City Iloilo
SM City Fairview
SM City Sucat
SM City Puerto Princesa
SM Seaside City Cebu
SM CDO Downtown Premier
SM City BF Parañaque

What’s in the box?

Read about our criteria and requirements.

Startup companies and new MSME entrepreneurs who meet all the criteria can sign up for The SM StartUp Package:

  1. An existing business operating for three (3) years or less, no existing physical store
  2. The business has to fit the definition of a micro-enterprise:
    1. Has 1-9 employees
    2. Has a maximum of PHP 3 million in asset size
  3. Inline or kiosk concept must be that of an original, homegrown brand
  4. The business must have complete business registration and tax documents

What you need to get your business going:

Submit the following requirements with your registration form:
  • Tenant application form
  • Company profile
  • Product photos with price photos
  • Top 5 selling products
  • Link to your online store or e-commerce website
  • Business registrations and certifications
Kindly allow us 5 working days to review your application, and thank you once again!
Contacts For inquiries on submission of applications, please email us at