SM Shopmag and its online version showcase various fashion brands found in the SM Supermalls. It is designed to give a glimpse of what’s new in stores for shoppers. It is a look book that reflects stylish outfits, cool gadgets, hip accessories and mouth-watering food selections to entice shoppers to visit the SM malls. It aims to attract shopping enthusiasts by featuring upcoming mall events, fashion trends, celebrity profiles and various articles – new finds, hot spots, health and beauty. Shopmag defines the shopping culture in the Philippines and captures the essence of SM malls.