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  1. The Easter Costume Contest and Parade is on April 20, 2025. 
    • Registration period is from April 6 to 20, 2025.
  2. The competition has two (2) contest categories: Solo and Squad (max. of 5 members).
  3. Both categories are open to kids 3 to 12 years old in the following malls: 


  4. To register online, customers must scan the QR code on the poster and upload a photo of their receipt(s) (max. 5MB, JPEG) with a minimum purchase of ₱1,000.00 from the SM mall they wish to participate in, between April 6 and 20, 2025. Only receipts from this period are valid. For on-ground registration, customers must submit a completed application form and receipts at the on-site registration booth. The deadline for both online and on-site registration is 12:00 NN on April 20. 
  5. Participants should be at the venue 10 minutes before the contest proper and present their valid ID, the receipt used/uploaded in the online registration, email confirmation, and original birth certificate for age verification. They must be in full costume upon entrance. Costumes must be family-friendly and should not be obstructive, offensive, objectionable, or violent. Participants will shoulder their own meal and transportation costs. 
  6. Prizes will be as follows: 

    SOLO CATEGORY 

    1st Prize: 

    2nd Prize: 

    3rd Prize: 

    5,000.00 worth of SM Gift Certificates 

    3,000.00 worth of SM Gift Certificates 

    2,000.00 worth of SM Gift Certificates 

    SQUAD CATEGORY 

    1st Prize: 

    2nd Prize: 

    3rd Prize: 

    5,000.00 worth of SM Gift Certificates 

    3,000.00 worth of SM Gift Certificates 

    2,000.00 worth of SM Gift Certificates 

  7. Prizes are transferable but not convertible to cash. 
  8. Participants in both categories will be judged according to the following criteria: 
    Visual Impact 30%
    Creativity 30%
    Adherence to the Theme 20%
    Stage Presence 20%
    Total 100%
  9. Winners will be announced immediately after the contest and will be awarded their prizes simultaneously. In case of a tie, judges will re-evaluate to choose the winners. SM Gift Certificates will be given to the winners upon declaration.
  10. If the winners are not present at the venue during the announcement, they will be notified via call, SMS, online post, and registered mail. Prizes must be claimed within 60 days by the registered owner of the SM Malls online account used to generate the pass. The account owner must submit the following at the Mall Admin Office:
    • Two (2) valid IDs
    • Screenshot of the online post or SMS from the organizer 
    • Registered mail from the organizer
  11. A DTI representative shall be invited to facilitate and supervise the contest. NCR Malls will be supervised online. The organizer's decision is final in concurrence with DTI. 
  12. SM Supermalls has the right to forfeit the winner’s prize, with the concurrence of the DTI representative, should there be discrepancies in the documents submitted. 
  13. All SM Supermalls employees, its affiliates, ad agencies, mall tenants, their respective officers and employees, and their relatives up to the second degree of consanguinity or affinity are not qualified to join the competition. 

Per DTI Fair Trade Permit No. FTEB-XXXXXX, Series of 2025.