SM Supermalls is ushering in the holiday season with its 100 Days of Joy countdown, bringing cheer and generosity across the Philippines. With 86 malls nationwide, SM is proud to be a hub for community connections, cultural celebrations, and everyday joys. From September 16 to December 25, SM will give back to the shoppers and communities that have brought joy to the malls throughout the year. Keep an eye out for a new video everyday at 6PM!
The best expressions of joy are those that go beyond words. So to start our annual #100DaysOfJoyatSM, we gave 100 unsuspecting students an unexpected experience. Many thanks to our co-givers of Joy: Pizza Hut, Taco Bell, Dairy Queen, the SM Store, and Esang De Torres. Stay tuned for more joyful stories this #MerriestChristmasAtSM.
Kindness—pass it on! As Christmas approaches, we're celebrating the warmth and generosity of our #AweSM fam.🎄🧑🎄
Spread joy and kindness in your own special ways to make this season brighter for everyone around us. 💖 #100DaysofJoyAtSM #BaguioFeelsAtSM #EverythingsHereAtSM
This Christmas season🎄 let the joyful melodies of music inspire you towards your dreams and aspirations in life. ✨️ Thank you buskers for spreading positivity through your music, one note at a time.
🎼 Passion - pass it on! 🎶🎸 Stay tuned for more joyful stories this #MerriestChristmasatSM #100DaysofJoyAtSM #EverythingsHereAtSM
This season of giving 🎄, let the heartfelt stories of our manong drivers inspire you to spread kindness and compassion on every journey. 🚍✨
Thank you, manong drivers, for being the everyday heroes who keep us moving forward, rain or shine. ❤️
Malasakit – pass it on! 🚐💖 Stay tuned for more joyful stories this
#MerriestChristmasatSM #100DaysofJoyAtSM #EverythingsHereAtSM
While we deck the halls and celebrate the season, one street sweeper quietly dreams of a better tomorrow, not for herself but for her family. Her tireless work keeps our streets clean, but it’s her heart that truly makes a difference. This Christmas, let’s honor those who dream big for others and strive to make those dreams a reality.
Happiness – pass it on! 💖🧹
Stay tuned for more joyful stories this #MerriestChristmasatSM
SM Seaside celebrates the love for pets with a special surprise for I.R.O. (Island Rescue Organization)! 🐾❤️ As part of #100DaysofJoyAtSM, our rescue heroes took the spotlight. ✨
Stay tuned for more joyful stories this #MerriestChristmasatSM
True joy lies in the most genuine appreciation. In celebration of the #100DaysOfJoyatSM, we honor Kalumon Performing Ensemble, Davao City's pride and a beacon of indigenous culture preservation through performing arts.
Stay tuned for more joyful stories this #MerriestChristmasatSM
CARE. PASS IT ON! It's the most wonderful time again here at SM Center Dagupan as we show our care and celebrate the #MerriestChristmas with our #AweSM Fam. Afterall, Christmas is all about caring and sharing.
Stay tuned for more joyful stories this #MerriestChristmasatSM
At every Higantes Festival, the children proudly wear their Higantitos, filling the streets with vibrant tradition and joy. Their laughter and enthusiasm remind us that the future of this cherished celebration is in their hands, keeping our culture alive with each giant step. Happiness, pass it on, for it shines brightly in their spirit. This Christmas, let's uplift the joy and aspirations of these young Higantitos carriers! Stay tuned for more festive stories this #MerriestChristmasatSM
It's the busiest time of the year again, with roads filled with red lights... but what if Santa Claus came to town? 🎅Sharing with you a wonderful moment from #100DaysofJoyatSM .
Stay tuned for more joyful stories this #MerriestChristmasAtSM.
At SM City Cebu, timeless friendship courses through music that transcends deep conversations, great cups of coffee, and daily get-togethers among venerable gentlemen at Bo's Coffee. We surprised them with Bundles of Joy, celebrating their loyalty, companionship, memories, and aweSM moments. Stay tuned for more joyful stories this #MerriestChristmasAtSM #EverythingsHereAtSM
The passion to pursue one’s craft may be a challenge, but with genuine friends and kindness that surpass obstacles, anything is possible. We surprised artist, Jayson Borlon of the ARTipolo group with art materials he can use for his succeeding AweSM masterpieces. We all look forward to pieces that speak from his heart to inspire others to continue to hustle and dream. Stay tuned for more joyful stories this #MerriestChristmasAtSM #100DaysOfJoyAtSM #EverythingsHereAtSM
Our 100 Days of Joyful Surprises continues at SM Lanang with a heartfelt tribute to Bantay Hayop Davao! ✨ Today, we celebrate their heartwarming work by surprising them with a gift of gratitude for their comPAWssion towards our furry friends. 🐶💙 Let’s keep wagging tails and spreading love this holiday season, #SMLFam! 🥰🫶🏻 Stay tuned for more joyful stories this #MerriestChristmasAtSM #100DaysOfJoyAtSM #EverythingsHereAtSM
This Christmas season, let the story of friendship inspire and touch your heart. SM City Telabastagan honored our neighborhood dads by giving them a special surprise! Pamikaluguran. Pass it On! 💕🎅👨🏻🦳 Stay tuned for more joyful stories this #MerriestChristmasAtSM
LAUGHTER. PASS IT ON! Times are tough but let's all not forget to laugh... more holiday humor on the way at SM Center San Pedro as we celebrate the #MerriestChristmas with our #AweSM Fam. After all, Santa will always make his way through our malls to bring extra joy and laughter this holiday season! Stay tuned for more joyful stories this #MerriestChristmasAtSM
Spreading Christmas cheer early at Tahanang Walang Hagdanan! 🎄✨ These dedicated individuals deserve all the love and support. We also gave them a platform to sell their handcrafted items at our MSME booth. Let's all support their entrepreneurial spirit and pass it on!
Stay tuned for more festive stories this #MerriestChristmasatSM
Join us as we celebrate the love story of artist Joel Ferraris and his wife, Rosalina! 💖 After living in Hong Kong for over two decades, Joel wanted to express his gratitude for Rosalina's incredible sacrifices in moving to Iloilo. Watch as this shy husband steps out of his comfort zone to create a magical surprise holidate at SM City Iloilo! 🥰 Let’s spread the joy and cherish the moments that matter most! Stay tuned for more festive stories this #MerriestChristmasatSM
Let the joy of timeless friendship fill your holidays! Join us as we make this season merrier for the senior members of the Imus City Chess Club! Their timeless bond, passion for the sport, and commitment to honing the skills of the younger generations have shaped the community, and we're very grateful that they have found a home here at SM Center Imus. Be a Santa to someone today. Togetherness - pass it on. Stay tuned for more joyful stories this #MerriestChristmasatSM
This Christmas, let’s show our heartfelt gratitude to the teachers who give the gift of learning, guidance, and inspiration every day. Their impact goes beyond the classroom, shaping futures and inspiring greatness. 🎄❤️ Express your gratitude in your own special way to make this season shine even brighter for everyone around you. 💖 Stay tuned for more heartwarming stories and festive cheer this #MerriestChristmasAtSM!
In celebration of World Teachers' Day, we surprised the teachers of Hulo Integrated School, who tirelessly dedicate themselves to shaping the future of the next generation 👩🏻🏫📚 IMPACT. Pass it on. Stay tuned for more joyful stories this #MerriestChristmasAtSM
This #100DaysOfJoyAtSM, we honor the sacrifices of our OFWs who give everything for the love of their families. ❤️ Watch as two OFWs together with SM City Dasmariñas surprise their loved ones with an unexpected return, spreading joy and warmth. 🎄✨ Their bond reminds us that no distance is too far when it comes to family, especially during the holidays. 🎁 SM is proud to be part of these joyful moments, making the season even more special. ✨ Stay tuned for more joyful stories this #MerriestChristmasAtSM
Christmas came early at SM City San Mateo! 🎁✨🎄 We made a dream come true for a hopeful student, thanks to the love and support of his teacher and classmates! This touching moment is the 21st of 100 Days of Joy with SM Supermalls, celebrating small acts of kindness. ✨ Stay tuned for more joyful stories this #MerriestChristmasAtSM
United by passion, for years the UALP has nurtured local talent and inspired the community through their art and selfless dedication. This Christmas, SM Center Las Piñas celebrates their unwavering commitment with a heartfelt surprise—a reminder that the gift of passion is one worth passing on. 🎨❤️ PASSION, PASS IT ON. #100DaysofJoyatSM Stay tuned for more joyful stories this #MerriestChristmasAtSM
This Christmas, we have the perfect opportunity to celebrate two shining stars in our community — a teacher who has gone above and beyond to inspire and uplift, and a student whose dedication and resilience have touched everyone around them🌟💖 We want to honor their dedication with a heartfelt surprise that will leave them with smiles as bright as the holiday lights🎁✨ Together, let's make this a Christmas to remember for both of them, as we express our appreciation in a special way!🎄🎅 PASSION. Pass it on. Stay tuned for more joyful stories this #MerriestChristmasAtSM
Compassion—pass it on! 💙 Feel the warmth of compassion as we give joy and surprises to the AFI CITY Dance Group. Let's spread the #AweSM spirit of Christmas and holiday cheer at #SMCenterTuguegaraoDow town! 🎄🧑🎄 💖 Stay tuned for more joyful stories this #MerriestChristmasAtSM
As the upbeat rhythms filled the walls of SM City Consolacion, we celebrated the incredible bonds formed by the women in our community—where wellness meets unwavering support and friendship!💖 💃💪 Watch the magic unfold as we surprise them with a special gift from AquaFlask. TOGETHERNESS. Pass it on! Stay tuned for more joyful stories this #MerriestChristmasAtSM
This season of gratitude 🎁, let the uplifting stories around us remind us to cherish every moment, big or small, and to be thankful for the little things that keep us moving forward. 😊✨ Thank you to the everyday strangers who inspire kindness and resilience, no matter what. ❤️ Gratitude. Pass it on. 🙏🏻💖
This season of giving 🐾, let the inspiring stories of Animal Kingdom Foundation volunteers remind us to appreciate the compassion and dedication that make a difference, big or small, in the lives of animals in need. 🐶❤️ This season of giving, their stories remind us of the true spirit of kindness. 💖 Don’t miss out—hit play and be inspired by their incredible work! Paw-ssionate Kindness. Pass it on. 🙏🏻🐶
Kindness. Pass it on. ✨ Instilling kindness in youth creates a ripple effect for generations. Let's spread some love as we celebrate this holiday season at SM City Bicutan. 🥰🎄 Stay tuned for more joyful stories this #MerriestChristmasAtSM
As sparkling lights shine this season, SM Center Ormoc brightens up Christmas of 13 masseuses and masseurs from Mother's Touch who continued to deliver comfort despite the bleak moments they experienced this year. EMPATHY. Pass it on. 🫶🎄 Special thanks to Bigby's, World Balance. David's Salon, Kenny Rogers, Nails & Lashes Spa, and SM Hypermarket for making this surprise happen. Stay tuned for more joyful stories this #MerriestChristmasAtSM
After more than three decades of shaping young minds, this retired educator has become a familiar face at SM City Legazpi. The mall has become her favorite hangout spot, not just for its amenities and activities, but because it offers her something even more precious: the chance to reconnect with many of her former students and colleagues. Now, it’s her turn to receive the appreciation she so richly deserves. This is her story—a chapter filled with gratitude and joy. 100 Days of Joy with SM City Legazpi | #MerriestChristmasatSM
Passion—Pass it on! ❤️ Dancing is more than just movement; it’s a passion that brings magic to the heart. Every step ignites the soul and fills life with joy. 💃✨ This holiday season, let's celebrate the joy of giving back and making memories that warm the heart. 🎄🫶 Stay tuned for more joyful stories this #MerriestChristmasAtSM
What would you do if a stranger asks you for a favor? In this season of giving, let us embrace kindness and generosity to everyone we meet--whoever they are and wherever we are. Whether through words or actions, a small act of compassion can brighten someone’s day. From SM Savemore Nagtahan, join us as we celebrate the Joyful Holidays with warmth, kindness, and cheerful moments! Surprises. Pass it on.
No one has ever become poor by giving and being happy inspires others to be the same This season of giving, let’s pass on good vibes the Batangueno way! Ala eh, ano gang sarap sa pakiramdam makapagbigay ligaya sa iba nang walang hinihintay na kapalit! Allow us to be the first one to greet you a #MerrySMChristmas through our #100DaysOfJoyAtSM
This Christmas season, let's express our heartfelt gratitude to the hardworking farmers who fill our tables with love through their fresh, farm-grown produce. Their dedication brings bounty and joy to our community. 🎄💚🥦 Join us at SM City Puerto Princesa in supporting our local farmers with a heartwarming surprise that honors their invaluable contributions. Let's show our gratitude to the hands that nourish us. GRATITUDE. Pass it on. 🎄 #100DaysofJoyatSM
True as they say that LOVE is a four-legged word, knows no breed and is unconditional. 🐾 Behind those big smiles and jolly feet is a heart that has been longing for one thing — a loving family. And with Ella, she continues to hope that one day, she and her furiends will finally find their furever homes. 🙏🏻🐶❤️🐱✨