Beauty Without Borders with These Pride Makeup Finds at SM Supermalls

In a world that’s embracing authenticity and self-expression, makeup has become more than just a beauty tool. It’s a form of identity, creativity, and pride This Pride Month, SM Supermalls celebrates beauty in all its forms by spotlighting makeup that slays for everyone. Whether you’re going for a bold beat, soft glam, or just a swipe of confidence, there’s something for you.

Makeup faves like MAC, Vice Cosmetics, blk, ISSY, and more are here to help you express every shade of you. This Pride, blend the lines, break the rules, and show the world what unapologetic beauty looks like.

MAC

MAC has always stood for inclusive beauty. This Pride Month, they’re serving looks while supporting the community through their Viva Glam campaign, which funds LGBTQIA+ causes. 

Go bold with the Connect In Colour Eye Shadow Palette: Hi-Fi Colour, or play with the 40 Shades of Pride Eye Shadow Vault. 

For that extra shimmer, swipe on the Squirt Plumping Gloss Stick for a sheer, glassy finish. Whether you're soft glam or full beat, MAC is here to celebrate you loud and proud.

Find MAC at select SM Supermalls.

Benefit

Colorful, confident, and unapologetically fun, Benefit celebrates you all year, especially during Pride. 

Try the Benetint Party of 3 for that OG flush or the Tint Crew set for a glow that lasts all day. Splashtint gives you a juicy tint, while Plushtint offers a velvety pigment.

Amp up your lash game with BADgal BANG! mascara for a lifted, lengthened finish.

Available at SM Mall of Asia and SM Megamall.

Vice Cosmetics

Founded by queer icon Vice Ganda, Vice Cosmetics is all about inclusivity, self-love, and ganda for all.

This Pride Month, express yourself with products like the Perfect Kizz Lip Frescas—hydrating lip oils in playful colors—and the Dew It All liquid blush for long-wear flush. 

The Aura Stargaze Eyeshadow Duette delivers two bold shades in one compact. Here at Vice Cosmetics, lahat pwedeng maging maganda.

Find Vice Cosmetics at SM Supermalls nationwide.

blk Cosmetics

blk believes in uncomplicated, inclusive beauty, and that includes everyone in the LGBTQIA+ community. 

This Pride Month, glow up with the Radiant Glow Filter Complexion Booster or explore the skin-adaptive Color Adapt line. 

Don't miss the blk x Bretman Rock collab—loud, proud, and unapologetically extra, just like Pride. This collection is a celebration of queerness, Filipino culture, and fierce self-expression.

Find blk Cosmetics at SM Supermalls nationwide.

ISSY

ISSY is all about modern beauty that’s genderless, inclusive, and proudly local. 

With sleek packaging and progressive messaging, ISSY continues to champion individuality and queer expression not just during Pride Month, but all year long. Their multi-use products are made for everyone, no labels needed. Create bold, expressive looks with the Eye & Face Palette in Scream—a vibrant mix of pigments that pop on all skin tones. For a soft, buildable flush, the Creme Blush melts seamlessly into the skin. Between serving subtleties or a bold statement, ISSY lets you play it your way.

Find ISSY at SM City North Edsa, SM City Dasmariñas, SM Aura, SM Mall of Asia, and various The SM Store locations.

KIKO MIlano

KIKO Milano celebrates individuality, creativity, and beauty without boundaries. With campaigns that promote diversity and self-expression, the brand stands in support of the LGBTQIA+ community by encouraging everyone to live, love, and express themselves in full color. 

This Pride Month, swipe on the Hydra Lipgloss for a juicy, high-shine finish that hydrates while it stuns. For next-level eye looks, the Multi-Finish Eyeshadow palette gives you shimmer, matte, and satin textures all in one compact—perfect for building your Pride beat. Bold, vibrant, and made for everyone, KIKO brings European glam with an inclusive heart.

Find Kiko Milano at SM Supermalls nationwide.

Dazzle Me and GRWM

These two brands are bringing the fun, freshness, and fierce energy this Pride Month. 

Dazzle Me’s Gummy Bouncy Jelly Blush gives a juicy glow with a cushiony finish that blends like a dream. 

Meanwhile, GRWM (founded by content creator Mae Layug) champions real beauty with products like the Lip Contour and Lip Maxx gloss for plump, defined lips. Whether you go bold or keep it soft, they’ve got your look covered.

Dazzle Me is at Watsons. GRWM is at SM Beauty in The SM Store Megamall, Baguio, Southmall, and more.

This Pride Month, beauty isn’t just about the products: it’s about owning your story, expressing your truth, and showing up exactly as you are. From bold pigments to subtle glows, the brands you’ll find at SM Supermalls are here to celebrate every shade, every identity, and every face. From experimenting with color, embracing your everyday look, to getting Pride-ready, there’s something for everyone. So go ahead: explore, express, and slay. Because beauty has no gender, and Pride looks good on you.

Don’t forget to follow us on Facebook, TikTok, Instagram, and X to stay updated with all the latest news and happenings here at SM Supermalls. You can also check the updated entry guidelines and mall hours for 2025 here.