SM Supermalls was hailed as the Grand Prix Winner in the International VM Awards by Retail Expo for SM City Dasmarinas’ pinball-machine themed ‘Interstellar Holiday’ Christmas display – at the recently concluded awarding ceremony last May 1, held in Olympia, London.
SM City Dasmarinas also won in the ‘Shopping Centres, Town Centres and Airports’ category, besting SM South Luzon’s ‘Dinos in the Mall’ and ‘Jungle Safari in the Mall’ campaigns. SM was shortlisted for SM Megamall’s ‘DREAMagination Christmas’ and SM Aura Premier’s ‘Sparkling Christmas in the Wild,’ under the ‘Best Use of Digital’ category.
SM City Dasmarinas’ ‘Interstellar Holiday Christmas’
SM is the sole Philippine shopping mall brand to receive an International VM Award, and was the only Philippine brand shortlisted in the categories, along with global retail labels, such as Macy’s, Ted Baker, and John Lewis & Partners.
On its third year, Retail Design Expo’s International VM Awards recognize the most outstanding visual merchandising executions and examples of point-of-purchase, window dressing, and displays across all seasons and sectors.
SM South Luzon’s Jungle Safari in the Mall
Sparkling Christmas in the Wild at SM Aura Premier
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