SM clinched two silvers at the 2019 ICSC Global Awards for Asia Pacific
SM Supermalls recently won various honors from prestigious international award-giving bodies. SM was recognized at the International Council of Shopping Centers (ICSC) Global Awards 2019 for Asia Pacific, International Public Relations Association’s (IPRA) Golden World Awards, and the International Business Awards, also known as the Stevie Awards.
“SM continuously strives to offer family fun experiences to our customers in our malls all over the Philippines and in China. We are incredibly grateful and honored to be recognized on a global scale for the work we do every day to make malling more fun in the Philippines at SM,” said SM Supermalls chief operating officer Steven Tan.
SM Supermalls scored two Silver Awards at the ICSC Global Awards 2019 for Asia Pacific for the “#AweSM: SM Celebrates 60” campaign and SM China’s “Children’s Happy Home,” under the Public Relations and Events and Cause Related Marketing categories, respectively. The awards were conferred at the awarding ceremony in Singapore.
Starting as a humble shoe store in Manila established by its founder Henry Sy Sr. in 1958, SM has grown into the Philippines’ biggest chain of malls. From May to October 2018, SM marked its 60th anniversary with the ‘#AweSM: SM Celebrates 60’ campaign, a multi-faceted celebration that featured 60-themed experiences, fun activities, digital videos and activations, sale events, and employee engagement programs.
To address the pressing issue of “left-behind children” in China, SM built the ‘Children’s Happy Home’ which is a long-term plan that aims to create a safe space for kids where they can live and spend fun childhood memories even if their parents are away.
Moreover, SM also launched creative public actions that appeal for more public awareness and influence migrant workers.
SM bagged the Gold Award for SM Little Stars at the 2019 IPRA Golden Awards
SM’s annual kiddie talent competition SM Little Stars
SM Little Stars kiddie achievers
At the IPRA Golden World Awards for Excellence in Public Relations, SM won Gold in the Arts and Entertainment Category for SM Little Stars. SM Little Stars is an annual talent competition that aims to discover the next young Filipino talent.
SM scored 11 wins at the 16th International Business Awards, also known as The Stevies.
SM South Luzon’s Pet Party
SM Mall of Asia’s 2018 International Coastal Cleanup
Furthermore, SM bagged 11 Stevie Awards at the prestigious 16th International Business Awards, the world's premier business awards program, at the recently concluded gala awards banquet in Vienna, Austria.
SM Supermalls’ Corporate Website
SM’s Christmas on-ground activation #DearSMSanta
SM’s entries that nabbed the Gold Award were SM South Luzon’s Pet Party (Marketing Campaign of the Year – Pet Care Category), #DearSMSanta Campaign (Mobile Site & Apps Awards Category), SM Mall of Asia’s 2018 International Coastal Cleanup (Live Events Awards Category: Brand & Experiences, CSR Event), and the SM Supermalls Corporate Website.
SM clinched two Silver Awards for the #VoteForMom 2019 Mom’s Day Campaign and SM City North EDSA’s Cologram. From various categories, SM received five Bronze Awards for the #VoteForMom campaign, SM Megamall’s Light Your Mood Exhibition, the #SMoments Digital Campaign, MOA’s 2018 Grand Festival of Lights, and the 9th Philippine International Pyromusical Competition.
These achievements are among SM’s roster of milestones this year, including the recent win at the 2019 Asia-Pacific Stevie Awards (Stevies) with a total of 45 awards – more than any other Philippine company this year – that earned SM Supermalls the “Grand Stevie for the Most Honored Organization.”
IPRA’s Golden World Awards for Excellence in Public Relations, established in 1990, celebrates the outstanding achievements of global communication professionals. IPRA is the leading global organization of senior public relations practitioners.
For more info about SM Supermalls, visit www.smsupermalls.com or follow its social media accounts on Facebook, Twitter, and Instagram (@SMSupermalls).
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