SM Supermalls and the Women’s Business Council Philippines (WomenBizPH) joined forces to host the second Women Strong Network Hybrid Trade Fair, held recently at the SM Megamall Event Center. 


Women’s Business Council Philippines (WomenBizPH) is the lead private sector partner of the government, which has been advancing women’s agenda in the region.

The three-day event was launched with WomenBizPH Chairperson Mylene Abiva, WomenBizPH President Rosemarie Rafael, WomenBizPH member Pinky Yee, Industrial Technology Development Institute Director Annabelle Briones, and Globe Business Senior Brand Marketing Manager Sara Almanzan.  


WomenBizPH Chairperson Mylene Abiva 


WomenBizPH President Rosemarie Rafael 


Industrial Technology Development Institute Director Annabelle Briones

“Here at SM, our responsibility is to make opportunities possible, attainable, and inclusive for all. As we open doors to women-led Micro, Small, and Medium Enterprises (MSMEs), women should be encouraged to walk through,” said SM Supermalls’ President Steven Tan in a statement read by SM Supermalls’ Vice President for Corporate Marketing Grace Magno.

The Women Strong Network Hybrid Trade Fair served as an avenue for women entrepreneurs to showcase their products and services to SM shoppers, fellow entrepreneurs, and industry experts. 



Cultura de Kalinga Fashion owners Mimi Bunaguen and Ruby Ann Bunaguen display their Kalinga weaving designs. 


Shaheen Beauty owner, Monica Sandra Ronda with her halal-manufactured cosmetics.


Aileen Bautista is the founder of EZ Sourcing Group PH, a one-stop logistics solution from China, South Korea, and Hong Kong to the Philippines.


Jenny de Vera, owner of House of Puto Bao, which specializes in Puto Bao, which are steamed rice cakes using coconut husks.


A Barbie-themed bag from Bayong Republic


Personalized jewelry from Devaluchi Joaillerie


Philippine Wild Raw Honey Corporation’s honey from Surigao del Sur

As advice for women business owners, Shroom Bites Food Enterprise owner, Lyn Turiano said, “We need to be resilient. Ang natutunan ko po is kahit anong problema ‘yung dumating, we have to move forward. Kasi we are doing it hindi lang po para sa sarili natin, kundi para sa pamilya and mga employees natin.” 


Shroom Bites Food Enterprise owner, Lyn Turiano with her mushroom chicharon snacks.

SM Supermalls has been advocating for women’s empowerment by providing women entrepreneurs platforms to showcase their potential and achievements. 
To know more about SM Supermalls’ programs for women, visit or follow @SMSupermalls on social media.