In support of the Bureau of Fire Protection's (BFP) Corporate Social Responsibility initiative, SM Cares, the CSR arm of SM Supermalls, donated 3,000 SM Bears of Joy plush toys, given out to children during the Fire Square Road Shows, and during the BFP Children’s Party held recently in Quezon City. SM also sponsored entertainment, including free tickets from SM cinemas, bowling, Skating, and SM Storyland, in some of the activities organized by the BFP.
On the other hand, BFP assisted SM with their Forty Hours Mandatory Training for Fire Brigade, and accredited 1,500 fire brigade members that are composed of maintenance personnel, security guards and technical personnel from SM Supermalls. According to SM, they have organized 84 fire brigades in different malls, including SMDC strip malls.
Similarly, SM Prime Holdings received a recognition from the BFP during the 46th Fire Service Recognition Day, an event that celebrates the exemplary efforts rendered by individuals and firms that further the causes of the BFP. This year, SM Prime was one of only five companies awarded by BFP.
Senator Bong Go and BFP Chief Leonard Banago presented the award to SM representative, Atty. Pearly Joan Turley of SM's Corporate Compliance Group.
Chief Banago said: “We are sincerely thankful to SM Prime for helping us make this country a safer place to live in.”
The BFP awarded three plaques of appreciation to SMPHI, including SM Supermalls and SM Cinemas, for being reliable partners during the promotion campaign of fire safety awareness to the public.
Plaques of appreciation and recognition were given to SM Supermalls for generously supporting Oplan Paalala – Iwas Paputok 2019 campaign, in addition to the token of recognition given to SMPHI.
The awards were given to SMPHI for being a steadfast supporter of the BFP. SM has provided logistic support to BFP’s major campaigns including the Fire Square Road Show, a fire awareness and protection education program to children, and fire prevention campaigns like the Iwas Paputok. To help spread awareness, they also allowed the BFP to air their Public Service Announcements (PSAs) in SM movie theatres for free.
