SM Group wins in prestigious Anvil, PH Quill Awards
Bags 8 Anvils, 25 Quills for its communication and social good programs


The #SafeMallingAtSM campaign recently won a Silver Anvil at the prestigious PRSP 56th Anvil Awards. As a response to the pandemic, SM launched #SafeMallingAtSM in all its malls that aim to carry out strict safety and sanitation measures to assure shoppers that SM malls are safe and clean, complying with safety and sanitation protocols over and above government regulations.


The SM Group scored stellar wins in two of the most prestigious awards in the field of public relations with a strong showing at the 56th Anvil Awards and the 18th Philippine Quill Awards taking more than 30 recognitions for its exceptional communication and social good programs in 2020.


“These recognitions will continue to fuel our passion to innovate, serve our customers, and work closely with all of our partners as we chart our nation’s path towards recovery and growth,” said SM Supermalls President Steven Tan.


During the Public Relations Society of the Philippines’ (PRSP) first-ever virtual 56th Anvil Awards Gawad Parangal held last February 19, SM won eight Silver anvils for: SM Supermalls’ #SafeMallingAtSM (PR Program), and SM Rider Program (PR Program); The SM Aura Shopper (Digital PR Program); The SM Sure Shopper (PR Program); SM Cares x SM Mall of Asia Bike-Friendly MOA (PR Program); and SM Foundation’s #SocialGood Stories which won in four categories namely, Specialized Public Relations Program – COVID-related PR Programs with Tools, Digital PR Program, PR Program on a Sustained Basis, and PR Program Directed at Specific Stakeholders - Communities.


Considered the most prestigious recognition in Philippine public relations, the Anvil Award is a symbol of excellence in public relations in the country conferred annually by the PRSP. The Anvil Awards recognize outstanding public relations tools, programs, and practitioners discerned by select PR professionals and assessed by a distinguished multi-sectoral jury.


Meanwhile, SM Group will be receiving 25 awards at the International Association of Business Communicators Philippines’ Quill Awards after being shortlisted in several categories in two divisions. The virtual awarding ceremonies are tentatively scheduled to be held this March.


Under the Communication Management Division, SM garnered recognitions for: SM Supermall’s #SafeHandsAtSM (Safety Communication), It’s A SMall World (Marketing, Advertising, and Brand Communication), #VoteForMom (Marketing, Advertising, and Brand Communication), HUEniverse (Marketing, Advertising, and Brand Communication), SM City Baguio Project Seeds (Customer Relations), SM Rider Program (Community Relations), SM for SMEs (Community Relations), Kasama Ng SM (Corporate Social Responsibility), and SM Together, We Can - FAMomentsAtHome which was shortlisted in two categories, namely Marketing, Advertising, and Brand Communication and Customer Relations; SM Hypermarket’s Street Food Festival 2019 (Marketing, Advertising, and Brand Communication); SM Foundation’s #SocialGood campaign for the Community Relations and Corporate Social Responsibility categories; and SM Development Corporations’ SMDC Happynings (Community Relations) and The Good Guys Campaign (Corporate Social Responsibility).


Other Quill awards SM bagged under Division 4 Communication Skills include: SM Supermall’s Juan Fun Adventure At, BESTival, Biggest Lantern of Hope, and EnterTOYment Fest which all won in the Special and Experiential Events category, as well as the Safe Malling in the New Normal AVP under Audio/Visual category. Also, SM Foundations’ #SocialGood Stories campaign won in three categories namely Audio/Visual, Social Media Programs, and Publications.


For almost two decades, the annual Philippine Quill Awards is the country’s most prestigious awards program in the field of business communications. This year, over 800 entries were subjected to International Association of Business Communicators’ (IABC) global standards that measure and determine the finest, the sharpest, and the brightest in the business communication industry.


For more info about SM Supermalls, visit, or follow its social media accounts on Facebook, Twitter, and Instagram (@SMSupermalls).