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VIYLine MSME Caravan Heads North to SM City Pampanga this October!
Posted by SM Supermalls on October 03, 2025
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Posted by SM Supermalls on October 03, 2025
VIYLine executives and influencers including Chino Liu, Pau Sepagan, Rolando Cortez, and Ivy Cortez-Ragos joined by SM officers officially opened the VIYLine MSME Caravan at SM City Masinag.
PAMPANGA, Philippines – The VIYLine MSME Caravan is set to bring its trademark mix of proudly Filipino products, influencer star power, and local entrepreneurial spirit to SM City Pampanga this October 8–14.
In partnership with SM Supermalls, the VIYLine Group of Companies continues to champion micro, small, and medium enterprises (MSMEs) by giving them high-visibility platforms in top malls across Luzon. Each caravan stop has drawn enthusiastic crowds, proving that shopping local is not just a trend—it’s a movement.
Influencers Emil Kristian, Raymund Arago, David Inere, and Kristian Vienn Gonzalez of the popular dance group Mastermind thrill the audience with a high-energy performance at SM City Masinag.
From its earlier legs in SM City Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, Fairview, Cabanatuan, Muntinlupa, and Masinag, the VIYLine MSME Caravan has become a vibrant marketplace and entertainment hub. Highlights have included ribbon-cuttings led by entrepreneurs and influencers, energetic performances by the dance group Mastermind, and fan-favorite meet-and-greets with influencer-entrepreneurs such as Pau Sepagan, Toni Fowler, and Tita Krissy Achino.
Influencer-entrepreneur Pau Sepagan of NYT Apparel shares a fun selfie moment with a fan during the VIYLine MSME Caravan at SM City Pampanga.
Mastermind dance crew influencers Raymund Arago, David Inere, and Kristian Vienn Gonzalez pose with an excited fan as they give away exclusive merchandise during the VIYLine MSME Caravan at SM City Pampanga.
At SM Pampanga, mallgoers can expect an equally dynamic experience—a curated selection of local MSME merchants, showcasing everything from beauty and wellness essentials to fashion, food, and lifestyle finds. Fans can also look forward to special appearances from influencers, interactive booths, and crowd-drawing entertainment segments.
From wellness must-haves to beauty essentials, shoppers at the VIYLine MSME Caravan explored trusted favorites like Snake Brand Prickly Heat Powder alongside Lip Glaze by VIYLine CEO and influencer Viy Cortez, offering vibrant shades and glossy finishes perfect for everyday glam.
“SM is proud to partner with VIYLine in providing meaningful spaces where MSMEs can thrive, gain exposure, and connect directly with customers,” said Joaquin San Agustin, Executive Vice President of Marketing at SM Supermalls. “The caravan has shown the incredible creativity and resilience of our local entrepreneurs, and we’re excited to bring this energy to Pampanga.”
Pretty Kulot owner and influencer-entrepreneur Cristina Alagos showcases her line of chic fashion accessories, delighting shoppers with affordable style staples.
FAB owner and influencer Toni Fowler also brings her refreshing venture, Better Blend, serving up fresh fruit shakes and drinks that quickly became a crowd favorite.
VIP host and influencer Chino Liu keeps the energy high during the VIYLine MSME Caravan opening program, as students and young fans flock to the stage to meet their favorite influencer-entrepreneurs at SM City Pampanga.
Catch the VIYLine MSME Caravan at the Upper Ground Level of SM City Pampanga from October 8 to 14.
Support local. Shop with purpose. Celebrate Filipino MSMEs—only at SM.
Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—marks a bold new era of connecting communities and redefining the malling experience through sustainability, innovation, and inclusivity. As the country’s biggest marketplace for MSMEs, SM champions Filipino entrepreneurship—empowering small businesses, driving local growth, showcasing homegrown talent, and fueling the Filipino spirit of enterprise. Be part of this success story—visit msme.smsupermalls.com or email customercare@smsupermalls.com to grow your business with SM today!
