State-owned DUTY FREE PHILIPPINES CORPORATION (DFPC) will soon open its newest downtown outlet, Luxe Duty Free. Conveniently located in the heart of Manila’s commercial and entertainment district --- tourist-laden SM Mall of Asia complex in Pasay City --- this 3,600 sq.m. multi-level facility houses some of the world’s finest high end retail brands.
According to DFPC Chief Operating Officer Vico Angala, Luxe Duty Free aims to capture and satisfy the more discriminating international travelers market with its prestigious line up of popular luxury fashion labels like Coach, Bally, Longchamp, Kate Spade, Michael Kors and famous fragrance and cosmetic brands such as Chanel, Estee Lauder, La Mer, La Prairie, Clarins, Mac, Dior, Lancome, Laneige, Bobbi Brown, Tom Ford, Jo Malone, Sulwhasoo, Shiseido and Korean label K Beauty among others.
“This new upscale shopping environment will set a standard for the affluent market especially in South East Asian countries,” COO Angala added.
Through the years, DFPC has carved a unique niche in the travel retail industry. When it comes to homecoming gifts or pasalubong, Duty Free Philippines strives to still be THE place to shop. The agency remains true to its mandate of catering to the shopping needs of international travelers despite the proliferation of other retailers carrying imported goods and the growth of online shopping. Store development and brand expansion are endeavors perennially on DFPC’s priorities. Just recently, DFPC also opened a bigger and grander arrival shop at the NAIA Terminal 3. All these efforts are geared to further enhance the Tourism attached agency’s retail presence to augment revenues and continually contribute to government’s tourism programs and projects.
