According to the Department of Health (DOH) and the Philippine Statistics Authority (PSA), an estimated three (3) in every 100 Filipino women can be afflicted with breast cancer. It is the third leading cause of cancer deaths among Filipinos and is more common to women than most men.
However, breast cancer is curable if detected early and treated properly. That’s why it is important to increase awareness about breast cancer. And organizations like SM Supermalls have always highlighted the need for better cognizance of this disease among Filipinos.
From L-R: Makati Medical Wellness Center Head Dr. Gia Sison, Estée Lauder Companies Country General Manager Sharyn Wong, SM Supermalls President Steven Tan, ICanServe Foundation President Nikoy De Guzman, and Department of Health Representative Dr. Clarito Cairo
In line with this, SM Supermalls joined Estee Lauder Companies (ELC) and SM Cares in observing the Breast Cancer Awareness Month.
This month of October, the Estée Lauder Companies, in partnership with SM Cares, celebrate 30 years of commitment to help end breast cancer.
“Every night, the Mall of Asia Globe and the LED billboards of Megamall, SM City Clark, SM City Seaside Cebu and SM Aura will be lit and dressed in pink, with Estee Lauder’s message on its 30-year continuous worldwide campaign to help end Breast Cancer,” said Steven T. Tan, president of SM Supermalls during the kick-off of the Breast Cancer Awareness event on October 6, 2022 in SM Megamall.
In his speech, SM Supermalls President Steven Tan shared the importance of Breast Cancer Awareness, as his own mother is a Breast Cancer victor.
“This October, SM Supermalls joins you in observing Breast Cancer Awareness Month. Every night, the Mall of Asia Globe and the LED billboards of Megamall, SM City Clark, SM Seaside City Cebu, and SM Aura will be lit and dressed in pink,” Tan said.
Apart from this, SM Megamall, in collaboration with ELC will hold a “Look Good, Feel Good Days of Pampering and Care Weekend” from October 6 to 8, to empower and champion breast cancer victors.
During his talk, Dr. Clarito Cairo of the DOH mentioned the ways in which Breast Cancer patients are taken care of in the Philippines; including medical centers and hospitals they may access, free provision of medication, and the process of examination.
Dr. Gia Sison, a cancer victor, shared her own experiences on Life After Cancer, and the importance of one’s physical and mental health during and after the tedious battle.
ICanServe Foundation President Nikoy De Guzman expressed how, after her battle with breast cancer, she expressed gratitude in her victory by sharing her story with women going through similar challenges, working on her health and fitness, and even receiving a certificate in professional makeup artistry.
In observance of Breast Cancer Awareness Month, Estée Lauder will be treating ladies to a glam and pampering afternoon on October 7 and 8, 2022 entitled “Look Good, Feel Good” from 2-5 pm at the SM Megamall Atrium.
SM Supermalls, through SM Cares, has played an active role in educating Filipinos about breast cancer. Programs to disseminate information and educational content to over 28M customers are done regularly together with DOH and the Philippine Breast Cancer Society. And internally, annual wellness programs to care for the SM women are promoted by the women-led HR and medical teams, including self-check tutorials for early detection.
To learn more about the Breast Cancer Awareness Campaign, visit ELCompanies.com/BreastCancerCampaign and https://www.smsupermalls.com/.
