MANILA – October 20, 2016 – Viber, the Philippines’ leading communications app, and SM Supermalls, the country’s largest mall chain, announce a first in the world mall partnership through a series of groundbreaking projects for Viber users and SM shoppers alike.
“Through the #SMonViber partnership, we aim to enrich the brand experience of our 26 million unique users with a campaign that turns Viber stickers into a shopping discount coupon and fashionable tees. We look forward to more world-class firsts with SM Supermalls,” said Crystal Gonzalez, Viber Regional Head for Southeast Asia.
The #SMonViber partnership pioneered a number of industry ‘firsts’. The SM Sticker Pak! Ganern, which featured fun shopping expressions such as “Good MOAnin’!”, “Love it!”, “Let’s meet and eat!”, “Mall Tayo!”, and “Hi, Ma’m-Ser!”, is the first mall-themed sticker pack to launch on Viber. The stickers were sent in chat conversations over a million times. SM shoppers and Viber users were also treated to a 10% discount at SM Stores nationwide with a minimum purchase of P1,500 from August 15-October 15, 2016.
“We’re excited and proud about this Mobile to Mall partnership, another pioneering move in the Philippine market,” says Jonjon San Agustin, Senior Vice President, SM Supermalls. "From our Viber Public Chat where our almost half a million followers get first dibs on new and exciting happenings and offerings at SM; to the SM stickers where we make the daily chat conversations of Viber users more fun and engaging; to the in-store promo where you simply flash your SM stickers to enjoy shopping discounts; and to our sticker to shirts collection that when worn are bound to jumpstart conversations among friends and families, SM continues to evolve as a complete lifestyle resource that makes the shopping experience of our customers even more delightful.”
The two global brands have also recently launched the very first SM x Viber Tee Collection due to the popularity of the SM Sticker Pak! Ganern. Eleven popular stickers from the pack like “OMG”, “Yaaas!”, “Date soon!”, “Push!”, “Take Care”, “Love It” and “Ano bae?” are featured in these quirky, limited-edition graphic tees. The SM x Viber Limited Edition Tees start at P299.75 (cotton) and P399.75 (dri-fit), available at the Girl’s Teens Wear section at The SM Store in select SM malls such as North EDSA, Mall of Asia, Megamall, Sta. Rosa and many more.
For more #SMonViber updates, Follow the SM Supermalls Public Chat: www.viber.com/smsupermalls.
MOBILE TO MALL. Market leaders, SM and Viber, collaborate for the first shopping mall - communications app partnership in the Philippines. From the SM Sticker Pack on Viber, it now goes beyond mobile for the FIRST-IN-THE-WORLD "Stickers to shirts" SM x Viber Limited Edition Tee Collection available at The SM Store.
In photo: The SM Supermalls team headed by Senior Vice President for Marketing Joaquin L. San Agustin, The SM Store team headed by Vice President for Marketing Quennielyn Cua, and the Viber Southeast Asia team headed by Regional Head for Southeast Asia Crystal Gonzalez.
