A powerful gathering of the most influential bloggers, social media experts, and the most digital-savvy brands including SM Supermalls happened last February 27, 2016 at the AXON Hall in Green Sun, Makati. Entitled Blogopolis 4D, the country’s biggest social media conference led by Nuffnang Philippines talked about the significant role of social media in building relationships and deeper connections in this digital age.
The conference’s theme for this year highlights the four Dimensions of the Blogosphere – Dialogue, Diversity, Device, and Direction. One of the conference’s speakers, the first The Apprentice Asia winner Jonathan Yabut, expressed the importance of going online and looking for the right people to collaborate with. Gone are the days when bloggers were only social media-savvy individuals documenting their lives; today, bloggers bridge the gap between brands and consumers. However, without a great story this is impossible, which is why it’s important to create “content that inspires, educates and makes a better world.” In the words of Mercato Centrale co-founder and organizer RJ Ledesma, brands must constantly amplify the audience’s social media experience so their stories will continuously be shared and talked about.
SM Supermalls embraces Nuffnang’s advocacy of sharing knowledge on the key digital trends to the most influential and up and coming bloggers who give fresh and dynamic ideas and present a new take on what’s latest. The brand continuously reinvents itself in all spheres whether in digital, fashion, gastronomic, or lifestyle segments, which allows it to lead in innovation across its markets and services. It has always aimed itself at providing heightened experiences for families and millennials, thus, it believes in teaming up with bloggers and storytellers who are as enthusiastic as it is in connecting with its digital-savvy shoppers.
(SM Supermalls awarded Nuffnang’s best bloggers with P3,000 worth of SM GCs and SM Cares Bears. From L-R: Abe Olandres, Nuffnang Country Manager; Camie Juan, Blogger of Year Award Recipient; IC Mendoza, Host.)
(Blogopolis participants at the SM Supermalls booth to vie for a chance to win SM shopping sprees)
(Winners of SM Shopping Spree giveaway)
Through an interactive booth, SM Supermalls introduced its recently launched SM Supermalls App at Blogopolis 4D. Bloggers and non-bloggers alike are thrilled to find out that discovering the next "it" restaurants, locating stores for the latest fashion craze, checking movie schedules, and getting updates on the next sale and promos are just a touch away. SM Supermalls is best known for making the shopping and lifestyle experience easier for its consumers, and its mobile app is one of its biggest gestures at harnessing the power of digital to provide its consumers satisfaction. Being the Philippines’ biggest mall network, SM Supermalls recognizes the changing needs of the digital-savvy modern consumer. Recently, it launched its new social media campaign called Let’s Get Connected! that encourages shoppers to follow @SMSupermalls on the social media platforms that best suits their needs.
Over the years, SM Supermalls has used the power of digital to provide better service to consumers by partnering with bloggers and maximizing the use of social media as a platform to become more relevant and connected to the lives of its patrons.
