SM City General Santos, SM City Davao and SM Lanang Premier turned over more than one thousand SM Bears of joy to kids of its neighboring communities last January 7, 9 and 11. SM Gensan personnel visited St. Agnes Montepulciano Orphanage and St. Gemma Orphanage last January 7 to give out the toys to its chosen beneficiaries. SM employee volunteers also spread cheers at Lamlifew Elementary School, an IP School of Living tradition. The mall was able to reach out to 341 kids. Last January 9, SM City Davao distributed the colorful stuffed bears to DSWD’s identified communities in Times Beach and Matina Aplaya. A total of 180 kids were made happy by SM Davao’s volunteer employees and well as SM Foundation scholars. SM City Davao also turned over additional 275 bears of joy to the City Social Service Office for the kids of rebel returnees, the Missionaries of Charity and Living Stones Orphanage. On January 11, SM Lanang Premier distributed 401 Bears of Joy to Tebow Cure Hospital, SOS Children’s Village, House of and Kumihara Learning Center. Kids from Kumihara of Brgy. San Antonio were also invited to a fun afternoon at the SMX Convention Center where volunteers from the mall administration prepared games and other treats for them. Krispy Kreme also made the event even more memorable. The SM Bears of Joy is a project of SM Cares, a corporate social responsibility program of SM Supermalls, in cooperation with Toy Express of The SM Store. Now on its fourth year, the project allowed SM shoppers and its business partners to purchase a pair of plush bears, one of which they keep and the other, they donate for distribution to the less privileged children in the community. Apart from the SM mall shoppers, among the supporters of this year’s campaign were SM’s business partners RD Mamaril, Paperklone, Sayan Engineering Services, DASIA Inc., JARC Manpower, Bon Chon, Rocky’s Barbershop, Krispy Kreme and the Hukad Group.