SM Supermalls bagged five Awards of Merit in different categories in the recently concluded Philippine Quill Awards, held at the Marriott Grand Ballroom. SM’s communications innovations that earned recognitions included the ‘SM Moments’ campaign, #TheSuperMomsClub online community, ‘Fusion Flavors,’ and SM City North Edsa’s ‘Art Karnival’ and ‘TsumTacular Christmas.’

SM Supermalls scored five Awards of Merit in different categories at the recently concluded 16th Philippine Quill Awards last July 9, held at the Marriott Grand Ballroom.

“We share these wins with all our valued customers as these recognitions continue to fuel our passion to bring fun-filled activities and brands in the malls,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing.

SM’s campaigns that were recognized included its drive to solidify the SM Supermalls brand foothold through the ‘SM Moments’ campaign (Social Media Programs category), and #TheSuperMomsClub online community (Digital Communications category) that aims to strengthen the brand’s relationships with #SuperMoms – the mommy shoppers who have been part of SM’s story over the years.


In pursuit of expanding dining choices and experiences of customers, SM was lauded for ‘Fusion Flavors’ (Marketing, Advertising and Brand Communication category), an umbrella campaign embracing SM’s Flavor of the Philippines and SM Mall of Asia’s hosting of Madrid Fusion Manila and World Street Food Congress.

Both under the Special Events category, SM received Awards of Merit for SM City North EDSA’s ‘Art Karnival,’ a fun exhibit of art installations, murals, 3D, and interactive displays; and its ‘TsumTacular Christmas’ that featured a 45-foot Tsum Tsum Christmas tree and village with LED ballerina performances.

As the country’s most prestigious awards program in the business communications industry, the Philippine Quill Awards honor and recognize exemplary creative work, skills, programs, and communications research. It is also the only awards program that celebrates innovation, passion, and dedication of communicators using a global standard.


For exclusive news about SM Supermalls, visit or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.

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