During the peak of the election season, SM Supermalls launched a special campaign that aimed at reminding Filipino families to choose their loving moms first before anyone and anything else this month of May. 

“SM knows how hard it is to be a mom and as a brand that has been part of almost all their special moments, we believe that our mothers deserve nothing but the best and the most special this Mother’s Month,” said Jonjon San Agustin, SM Supermalls senior vice-president for marketing. “Let’s vote for mom because she has voted for us since day one. Let’s vote for mom because her service is the most selfless and unending. Ultimately, let’s vote for mom because we love her.“

From May 10 to 12, the iconic globe of SM Mall of Asia radiated to remind families across the nation to #VoteForMom and greeted moms a Happy Mom's Day!

In the recent #VoteForMom Digital Media Conference held at SM Southmall, celebrity moms Dr. Vicki Belo and Mikaela Lagdameo-Martinez shared how they appreciate SM’s campaign that encourage kids and families to prioritize mothers. 

“I’m glad that we have this reminder for families to never forget Mother’s Day. Because it’s true that our moms choose us first in all occasions and in different situations of our lives. Let’s vote for our moms and let’s make them feel special on their big day,” shared Belo.

During the conference, Belo and Martinez, together with the stars of SM’s Mother’s Day short film titled “It’s Time,” Baby Bote and Kevin Almodiente, opened up about their memorable moments with their SuperMoms and how they appreciate all their moms’ sacrifices now that they are grown up.

“My mom taught me everything: how to change a diaper, how to burp the child, how to breastfeed. She was very hands-on with me and my siblings,” said Martinez. “Now that I’m a mom, I’m proud to say that I had the best role model and I’ll forever be thankful to my mom for everything she’s done for our family.”


The special #VoteForMom Media Conference held at SM Southmall Event Center was graced by (from left) SM Supermalls’ senior vice-president for marketing Jonjon San Agustin, actor Kevin Almodiente, celebrity moms Mikaela Lagdameo-Martinez and Dr. Vicki Belo, actress Baby Bote, SM Supermalls’ vice president for corporate marketing Grace Magno and seasoned host Cerah Hernandez-Co.

This May, let all SuperMoms feel how special they are by treating them with everything they love at their ultimate happy place – SM Supermalls! Also, never miss to surprise them with a sweet #VoteForMom E-Card and let our moms know why we will always choose them no matter what. Greet them now by visiting for a chance to be one of SM Supermalls’ three winners of P5,000 SM shopping money!


You can still send out #VoteForMom E-Cards this whole month of May by visiting All successfully sent e-cards are qualified entries to the e-raffle where promo joiners get a chance to win P5,000 SM GCs.

For exclusive news about SM Supermalls, visit or follow SM’s official social media accounts on Facebook, Twitter and Instagram.



Rate this article
Loading comments