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SM Supermalls raises the bar in customer service with the launch of SAM, the first in-mall customer service robot in the Philippines. SAM is an artificial intelligent (AI) humanoid robot programmed to help with directions and provide mall information about the latest deals, promos and events. Equipped with an advanced face recognition technology, it can also make personalized greetings to customers once they enter the mall.


SAM is an artificial intelligent (Al) humanoid robot programmed to deliver a smoother, more personalized and efficient interaction with customers.

"Innovation is what SM strives for in providing better customer service to all and we are proud to introduce our latest innovation SAM is easy to approach and has answers to almost everything SM mall related, making shopping more seamless and fun for our customers," said Steven Tan, SM Supermalls COO.

Now at SM Megamall and coming soon to other SM malls, SAM is designed to help with directions and provide mall information about the latest deals, promos and events. Equipped with an advanced face recognition technology, it can also make personalized greetings to customers once they enter the mall. Customers can also chat with SAM through the SM Supermalls Facebook page. It serves as a 24/7 online concierge that can provide information like branch locations, mall schedules, and promos, to name a few.

SAM was created in partnership with the Cal-Comp Technology (Philippines), which is a leading provider of electronic and original design manufacturing services. 

Next time you visit SM Megamall, drop by Mega Atrium, Mega Fashion Hall, or Bank Drive and say hi to SAM for a more fun, convenient, and exciting mailing experience!

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For more information, visit SM Supermalls' official website at https://www.smsupermalls.com/, or its Facebook, Twitter, and Instagram accounts: @smsupermalls.

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